The authoritative metaphor and social change: Surgeon General C. Everett Koop's Direct Mailer, "Understanding AIDS".

Abstract:

:In 1988, Surgeon General C. Everett Koop published "Understanding AIDS," the nation's first and only direct mailing sent to every private home in the country. His appeals therein were driven by what we label authoritative metaphors. Communicated by and/or attributed to persons of authority, authoritative metaphors capitalize on the symbolic force of sanctioned power by appealing to the ethos of office. In "Understanding AIDS," we find that Koop drew from his positions as a surgeon and a general, respectively, to equate AIDS with an unprecedented plague and an unprecedented war. He created new authoritative metaphors out of the vestiges of familiar metaphors related to disease and public health and thereby portrayed AIDS as a recognizable but decisively unique dilemma requiring distinct preventative behaviors.

journal_name

Health Commun

journal_title

Health communication

authors

Jensen RE,King AS

doi

10.1080/10410236.2012.704545

subject

Has Abstract

pub_date

2013-01-01 00:00:00

pages

592-602

issue

6

eissn

1041-0236

issn

1532-7027

journal_volume

28

pub_type

杂志文章
  • Understanding Computer-Mediated Support Groups: A Revisit Using a Meta-Analytic Approach.

    abstract::The increasing popularity of computer-mediated support groups (CMSGs) has drawn scholarly attention in recent decades. Fifteen empirical controlled studies have been published since Rains and Young's meta-analysis, showing mixed results, with a large variation of effect sizes ranging from -.77 to 1.33 in Cohen's d. To...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2018.1551751

    authors: Yang Q

    更新日期:2020-02-01 00:00:00

  • "It's natural and healthy, but I don't want to see it": Using Entertainment-Education to Improve Attitudes Toward Breastfeeding in Public.

    abstract::While it has been well established that breastfeeding provides the best nourishment for children, few women achieve the recommended breastfeeding duration. Negative media messages have been identified as one explanation for the lack of individual and public support for breastfeeding. This study explored the influence ...

    journal_title:Health communication

    pub_type: 杂志文章,随机对照试验

    doi:10.1080/10410236.2018.1440506

    authors: Foss KA,Blake K

    更新日期:2019-08-01 00:00:00

  • Beyond "One Size Fits All": Physician Nonverbal Adaptability to Patients' Need for Paternalism and Its Positive Consultation Outcomes.

    abstract::In this study, we tested whether physicians' ability to adapt their nonverbal behavior to their patients' preferences for a paternalistic interaction style is related to positive consultation outcomes. We hypothesized that the more physicians adapt their nonverbal dominance behavior to match their patients' preference...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2015.1052871

    authors: Carrard V,Schmid Mast M,Cousin G

    更新日期:2016-11-01 00:00:00

  • How Narrative Focus and a Statistical Map Shape Health Policy Support Among State Legislators.

    abstract::This study attempts to advance theorizing about health policy advocacy with combinations of narrative focus and a statistical map in an attempt to increase state legislators' support for policies to address the issue of obesity by reducing food deserts. Specifically, we examine state legislators' responses to variatio...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2014.998913

    authors: Niederdeppe J,Roh S,Dreisbach C

    更新日期:2016-01-01 00:00:00

  • The Exchange of Social Support on Online Bariatric Surgery Discussion Forums: A Mixed-Methods Content Analysis.

    abstract::Bariatric surgery patients often experience physical and psychosocial stressors, and difficulty adjusting to significant lifestyle changes. As a result, social support groups that provide patients with support, coping skills, and nutritional information are valuable components of bariatric care. Support group attendan...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2017.1289437

    authors: Atwood ME,Friedman A,Meisner BA,Cassin SE

    更新日期:2018-05-01 00:00:00

  • Impact of Information Exposure on Perceived Risk, Efficacy, and Preventative Behaviors at the Beginning of the COVID-19 Pandemic in the United States.

    abstract::This online survey took place on March 7, 2020 at the beginning of the COVID-19 outbreak in the United States. Participants (n = 698) completed an online survey in which they were asked to reflect on their mediated and interpersonal information consumption, in addition to reporting on risk perceptions, general efficac...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2020.1847446

    authors: Nazione S,Perrault E,Pace K

    更新日期:2021-01-01 00:00:00

  • Parent resistance to physicians' treatment recommendations: one resource for initiating a negotiation of the treatment decision.

    abstract::This article examines pediatrician-parent interaction in the context of acute pediatric encounters for children with upper respiratory infections. Parents and physicians orient to treatment recommendations as normatively requiring parent acceptance for physicians to close the activity. Through acceptance, withholding ...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1207/s15327027hc1801_3

    authors: Stivers T

    更新日期:2005-01-01 00:00:00

  • Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements.

    abstract::Electronic cigarettes (e-cigarettes) have gained popularity in the United States, and marketers are using advertising to recruit new users to their products. Despite outright bans on traditional cigarette advertisements, e-cigarettes have no specific regulations. This study uses framing theory to explore the themes in...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2016.1138388

    authors: Willis E,Haught MJ,Morris Ii DL

    更新日期:2017-03-01 00:00:00

  • Developing a Motion Comic for HIV/STD Prevention for Young People Ages 15-24, Part 2: Evaluation of a Pilot Intervention.

    abstract::In the United States, young people (ages 15-24 years) are disproportionately affected by human immunodeficiency virus (HIV) and other sexually transmitted diseases (STDs), due at least in part to inadequate or incorrect HIV/STD-related knowledge, attitudes, beliefs, and behavioral intentions (KABI). Comic book narrati...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2016.1255841

    authors: Willis LA,Kachur R,Castellanos TJ,Nichols K,Mendoza MCB,Gaul ZJ,Spikes P,Gamayo AC,Durham MD,LaPlace L,Straw J,Staatz C,Buge H,Hogben M,Robinson S,Brooks J,Sutton MY

    更新日期:2018-03-01 00:00:00

  • Perceived Parental Legitimacy as a Moderator of Parent-Child Communication's Effects on Latina/o Adolescent Substance Use.

    abstract::Utilizing primary socialization theory (PST) and longitudinal survey data from 381 Latina/o sixth- through eighth-grade students, we hypothesized that four types of parent anti-substance use messages (i.e., parents' own past substance use, religious beliefs, respect for family, and peer resistance) would discourage La...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2017.1306911

    authors: Kam JA,Pérez Torres D

    更新日期:2018-06-01 00:00:00

  • SARS wars: an examination of the quantity and construction of health information in the news media.

    abstract::The media have the power to sway public perception of health issues by choosing what to publish and the context in which to present information. The media may influence an individual's tendency to overestimate the risk of some health issues while underestimating the risk of others, ultimately influencing health choice...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410230701283322

    authors: Berry TR,Wharf-Higgins J,Naylor PJ

    更新日期:2007-01-01 00:00:00

  • Behavioral consequences of conflict-oriented health news coverage: the 2009 mammography guideline controversy and online information seeking.

    abstract::Building on channel complementarity theory and media-system dependency theory, this study explores the impact of conflict-oriented news coverage of health issues on information seeking online. Using Google search data as a measure of behavior, we demonstrate that controversial news coverage of the U.S. Preventive Serv...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2011.571757

    authors: Weeks BE,Friedenberg LM,Southwell BG,Slater JS

    更新日期:2012-01-01 00:00:00

  • Film Psychotherapy in the 21st Century.

    abstract::Psychotherapy is commonly depicted in films. Films, then, help to inform the public about the nature of psychotherapy and psychotherapists. Although much has been written about the portrayal of psychotherapy in films, there has been little empirical investigation of films from the 21st century. The current study provi...

    journal_title:Health communication

    pub_type: 历史文章,杂志文章

    doi:10.1080/10410236.2016.1255842

    authors: Wahl O,Reiss M,Thompson CA

    更新日期:2018-03-01 00:00:00

  • Internet-based survey on medical manga in Japan.

    abstract::The more manga (Japanese graphic novels) communicate medical information, the more people are likely to be influenced by manga. We investigated through an Internet search using Google the characteristics of medical manga published in Japan, defined as those in which the main character is a medical professional and tha...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2011.563352

    authors: Kishi Y,Matsumura T,Murishige N,Kodama Y,Hatanaka N,Takita M,Sakamoto K,Hamaki T,Kusumi E,Kobayashi K,Yuji K,Narimatsu H,Kami M

    更新日期:2011-10-01 00:00:00

  • Health information, credibility, homophily, and influence via the Internet: Web sites versus discussion groups.

    abstract::Despite concerns about online health information and efforts to improve its credibility, how users evaluate and utilize such information presented in Web sites and online discussion groups may involve different evaluative mechanisms. This study examined credibility and homophily as two underlying mechanisms for social...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410230802229738

    authors: Wang Z,Walther JB,Pingree S,Hawkins RP

    更新日期:2008-07-01 00:00:00

  • Television illness depictions, identity, and social experience: responses to multiple sclerosis on The West Wing among people with MS.

    abstract::This project contributes to our understanding of how audiences interpret televised depictions of illness by investigating responses to the depiction of multiple sclerosis (MS) on the television drama The West Wing from 1999 to 2002. The study employs qualitative methods, including a focus group, individual interviews,...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1207/s15327027hc2001_7

    authors: Zoller HM,Worrell T

    更新日期:2006-01-01 00:00:00

  • Learning About Dying and Living: An Applied Approach to End-of-Life Communication.

    abstract::The purpose of this article is to expand on prior research in end-of-life communication and death and dying communication apprehension, by developing a unique course that utilizes a hospice setting and an applied, service-learning approach. Therefore, this essay describes and discusses both students' and my experience...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2015.1034337

    authors: Pagano MP

    更新日期:2016-08-01 00:00:00

  • The structure of patients' presenting concerns: physicians' opening questions.

    abstract::This article uses conversation analysis to develop a typology of questions that physicians use to solicit patients' problems and then tests question-format effects on patients' subsequent problem presentations. Data are videotapes of 302 primary-, acute-, and outpatient-care visits involving 77 physicians in 41 urban ...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1207/s15327027hc1902_1

    authors: Heritage J,Robinson JD

    更新日期:2006-01-01 00:00:00

  • Examining diet- and exercise-related communication in romantic relationships: associations with health behaviors.

    abstract::This study examined the association between diet- and exercise-related social influence and support among romantic partners, as well as whether these variables were associated with their health behaviors. An Actor-Partner Mediator Model was used to examine these associations at the couple level (n = 192). Results indi...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2013.811625

    authors: Burke TJ,Segrin C

    更新日期:2014-01-01 00:00:00

  • Antecedents to Psychological Reactance: The Impact of Threat, Message Frame, and Choice.

    abstract::A 2 (Threat: high vs. low) × 2 (Frame: gain vs. loss) × 2 (Choice: yes vs. no) × 2 (Behavior: prevention vs. detection) factorial design Web-based experiment (N = 814) was conducted to investigate the impact of threat to freedom, message frame, and behavioral choice as antecedents to psychological reactance. The inter...

    journal_title:Health communication

    pub_type: 杂志文章,随机对照试验

    doi:10.1080/10410236.2014.910882

    authors: Shen L

    更新日期:2015-01-01 00:00:00

  • (Mis)communicating about COVID-19: Insights from Health and Crisis Communication.

    abstract::The COVID-19 pandemic has posed unprecedented challenges for the United States and the world. In this article, we discuss several communication challenges that have arisen during the pandemic, with insights from the fields of health and crisis communication. We focus in particular on the lack of clarity in the US resp...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2020.1838093

    authors: Noar SM,Austin L

    更新日期:2020-12-01 00:00:00

  • Examining Mechanisms Underlying Fear-Control in the Extended Parallel Process Model.

    abstract::This investigation sought to advance the extended parallel process model in important ways by testing associations among the strengths of efficacy and threat appeals with fear as well as two outcomes of fear-control processing, psychological reactance and message minimization. Within the context of print ads admonishi...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2016.1266738

    authors: Quick BL,LaVoie NR,Reynolds-Tylus T,Martinez-Gonzalez A,Skurka C

    更新日期:2018-04-01 00:00:00

  • Parental Perception of Self-Empowerment in Pediatric Pharmacogenetic Testing: The Reactions of Parents to the Communication of Actual and Hypothetical CYP2D6 Test Results.

    abstract::Concerns about the ethical and social implications of genetics persist as more applications of genetic and genomic technology have become available. Pediatric testing for genetic influences on response to opioids like codeine is one area of application. We interviewed parents of children enrolled in a mixed-methods st...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2016.1214216

    authors: Adelsperger S,Prows CA,Myers MF,Perry CL,Chandler A,Holm IA,Lynch JA

    更新日期:2017-09-01 00:00:00

  • Communicating Cervical Cancer Screening Results in Light of New Guidelines: Clinical Practices at Federally Qualified Health Centers.

    abstract::New guidelines for cervical cancer screening (CCS) incorporate both HPV and Pap tests, and there is a need to understand communication of these cotesting results to patients, especially in at-risk populations disproportionally affected by cervical cancer. This study used computer-assisted telephone interviews in 2017 ...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2019.1593079

    authors: Head KJ,Johnson NL,Scott SF,Zimet GD

    更新日期:2020-06-01 00:00:00

  • Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies.

    abstract::This study employs the informational and transformational approaches from Taylor's Six-Segment Message Strategy Wheel and narrative transportation theory to understand the use of different advertising message strategies in COVID-19 advertisements on a global scale. Understanding how advertisers constructed their publi...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2020.1859725

    authors: Deng T,Ekachai D,Pokrywczynski J

    更新日期:2020-12-22 00:00:00

  • Intergenerational Transmissions of Mother-Child Loneliness: A Moderated Mediation Model of Familial Social Support and Conflict Avoidance.

    abstract::Loneliness is a psychological health issue related to deleterious physical health outcomes such as mortality and chronic disease. The aim of this research was to examine intergenerational transmissions of loneliness from mothers to adult child via a moderated mediation model of perceived familial social support and co...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2018.1466229

    authors: Curran T

    更新日期:2019-09-01 00:00:00

  • Evaluating the Impact of Attempts to Correct Health Misinformation on Social Media: A Meta-Analysis.

    abstract::Social media poses a threat to public health by facilitating the spread of misinformation. At the same time, however, social media offers a promising avenue to stem the distribution of false claims - as evidenced by real-time corrections, crowdsourced fact-checking, and algorithmic tagging. Despite the growing attempt...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2020.1794553

    authors: Walter N,Brooks JJ,Saucier CJ,Suresh S

    更新日期:2020-08-06 00:00:00

  • #Stupidcancer: Exploring a Typology of Social Support and the Role of Emotional Expression in a Social Media Community.

    abstract::Social network sites (SNSs) like Twitter continue to attract users, many of whom turn to these spaces for social support for serious illnesses like cancer. Building on literature that explored the functionality of online spaces for health-related social support, we propose a typology that situates this type of support...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2014.981664

    authors: Myrick JG,Holton AE,Himelboim I,Love B

    更新日期:2016-01-01 00:00:00

  • Conceptualizing how couples talk about cancer.

    abstract::Scholarship on couple communication about cancer employs variable conceptualizations of communication, and common measurement strategies make questionable assumptions about communication. This study provides a descriptive foundation for a multiple-topic, multidimensional approach to studying couple talk about cancer. ...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1080/10410236.2012.717215

    authors: Goldsmith DJ,Miller GA

    更新日期:2014-01-01 00:00:00

  • Motivating women and men to take protective action against rape: examining direct and indirect persuasive fear appeals.

    abstract::This article examines the effectiveness of persuasive fear appeals in motivating women to enroll in self-defense classes to take protective action against rape. Witte's extended parallel process model is used as a framework to examine the relations between perceived invulnerability, perceived fear, and fear control pr...

    journal_title:Health communication

    pub_type: 杂志文章

    doi:10.1207/s15327027hc1803_3

    authors: Morrison K

    更新日期:2005-01-01 00:00:00