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Face of Radiology campaign.

Abstract：

:This paper outlines the efforts of the American College of Radiology to understand the public perception of radiologists and to effect change in that perception. Through focus groups, in-depth interviews with Capitol Hill staff members, and national telephone surveys, it was found that the public is unaware of the education and training radiologists receive and does not understand that radiologists are physicians and experts in medical imaging. An internal and external marketing campaign was carried out in test markets, and it was found that awareness and attitudes can be changed. The American College of Radiology has taken a leadership role in attempting to change the perception of radiology at the national level.

journal_name

Acad Radiol

journal_title

Academic radiology

authors

Neiman HL

doi

10.1016/j.acra.2009.02.003

subject

Has Abstract

pub_date

2009-05-01 00:00:00

pages

517-20

issue

5

eissn

1076-6332

issn

1878-4046

pii

S1076-6332(09)00082-8

journal_volume

16

pub_type

杂志文章

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