Men's attraction to women's bodies changes seasonally.

Abstract:

:Humans exhibit seasonal variation in hormone levels, behaviour, and perception. Here we show that men's assessments of women's attractiveness change also seasonally. In five seasons (from winter 2004 to winter 2005) 114 heterosexual men were asked to assess the attractiveness of the same stimuli: photos of a female with three different waist-to-hip ratios; photos of female breasts, and photos of average-looking faces of young women. For each season, the scores given to the stimuli of the same category (body shape, breast, and face) were combined. Friedman's test revealed significant changes for body shape and breast attractiveness assessments across the seasons, but no changes for face ratings. The highest scores for attractiveness were given in winter and the lowest in summer. We suggest that the observed seasonality is related to the well-known 'contrast effect'. More frequent exposure to women's bodies in warmer seasons might increase men's attractiveness criteria for women's body shape and breasts.

journal_name

Perception

journal_title

Perception

authors

Pawlowski B,Sorokowski P

doi

10.1068/p5715

subject

Has Abstract

pub_date

2008-01-01 00:00:00

pages

1079-85

issue

7

eissn

0301-0066

issn

1468-4233

journal_volume

37

pub_type

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