Abstract:
:The objective of this paper is to analyse the impact that attribute ordering has on the relative importance of the price attribute. A discrete choice experiment was performed in order to elicit psoriasis patients' preferences for treatment. We tested for ordering effect with respect to the price attribute, and disclosed noticeable higher price sensitivity when the price attribute was placed at the end of the program description. Our results indicate that preferences are context dependent and that heuristics may be used in the choice process. Our result does not, however, suggest that ordering effect is a symptom of lexicographic ordering.
journal_name
Health Econjournal_title
Health economicsauthors
Kjaer T,Bech M,Gyrd-Hansen D,Hart-Hansen Kdoi
10.1002/hec.1117subject
Has Abstractpub_date
2006-11-01 00:00:00pages
1217-28issue
11eissn
1057-9230issn
1099-1050journal_volume
15pub_type
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