Ordering effect and price sensitivity in discrete choice experiments: need we worry?

Abstract:

:The objective of this paper is to analyse the impact that attribute ordering has on the relative importance of the price attribute. A discrete choice experiment was performed in order to elicit psoriasis patients' preferences for treatment. We tested for ordering effect with respect to the price attribute, and disclosed noticeable higher price sensitivity when the price attribute was placed at the end of the program description. Our results indicate that preferences are context dependent and that heuristics may be used in the choice process. Our result does not, however, suggest that ordering effect is a symptom of lexicographic ordering.

journal_name

Health Econ

journal_title

Health economics

authors

Kjaer T,Bech M,Gyrd-Hansen D,Hart-Hansen K

doi

10.1002/hec.1117

subject

Has Abstract

pub_date

2006-11-01 00:00:00

pages

1217-28

issue

11

eissn

1057-9230

issn

1099-1050

journal_volume

15

pub_type

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