Cigarette advertising in Black, Latino, and White magazines, 1998-2002: an exploratory investigation.

Abstract:

OBJECTIVE:To examine the number, type (menthol vs non-menthol), brand (Black, White, Women's, Other), and size of cigarette ads in Black, Latino, and White magazines. METHOD:Analysis of digital photographs of 274 cigarette ads appearing in Ebony (Black), People (White), and People in Spanish (Latino) for the 4.5-year period of January 1998 to August 2002. RESULTS:Black magazines were 9.8 times and Latino magazines 2.6 times more likely than White magazines to contain ads for menthol cigarettes. Black and Latino magazines also contained significantly more ads for brands (Virginia Slims) that target women. CONCLUSIONS:The tobacco industry continues to target Blacks with menthol cigarette ads, appears now to be targeting Latinos similarly, and targets Black and Latino women with additional, tailored cigarette ads.

journal_name

Ethn Dis

journal_title

Ethnicity & disease

authors

Landrine H,Klonoff EA,Fernandez S,Hickman N,Kashima K,Parekh B,Thomas K,Brouillard CR,Zolezzi M,Jensen JA,Weslowski Z

keywords:

subject

Has Abstract

pub_date

2005-01-01 00:00:00

pages

63-7

issue

1

eissn

1049-510X

issn

1945-0826

journal_volume

15

pub_type

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