Abstract:
BACKGROUND:The Office of Public Health Preparedness and Response (OPHPR) in the Centers for Disease Control and Prevention conducts outreach for public preparedness for natural and manmade incidents. In 2011, OPHPR conducted a nationwide mobile public health (m-Health) campaign that pushed brief videos on preparing for severe winter weather onto cell phones, with the objective of evaluating the interoperability of multimedia m-Health outreach with diverse cell phones (including handsets without Internet capability), carriers, and user preferences. METHODS:Existing OPHPR outreach material on winter weather preparedness was converted into mobile-ready multimedia using mobile marketing best practices to improve audiovisual quality and relevance. Middleware complying with opt-in requirements was developed to push nine bi-weekly multimedia broadcasts onto subscribers' cell phones, and OPHPR promoted the campaign on its web site and to subscribers on its govdelivery.com notification platform. Multimedia, text, and voice messaging activity to/from the middleware was logged and analyzed. RESULTS:Adapting existing media into mobile video was straightforward using open source and commercial software, including web pages, PDF documents, and public service announcements. The middleware successfully delivered all outreach videos to all participants (a total of 504 videos) regardless of the participant's device. 54 % of videos were viewed on cell phones, 32 % on computers, and 14 % were retrieved by search engine web crawlers. 21 % of participating cell phones did not have Internet access, yet still received and displayed all videos. The time from media push to media viewing on cell phones was half that of push to viewing on computers. CONCLUSIONS:Video delivered through multimedia messaging can be as interoperable as text messages, while providing much richer information. This may be the only multimedia mechanism available to outreach campaigns targeting vulnerable populations impacted by the digital divide. Anti-spam laws preserve the integrity of mobile messaging, but complicate campaign promotion. Person-to-person messages may boost enrollment.
journal_name
BMC Public Healthjournal_title
BMC public healthauthors
Bandera Cdoi
10.1186/s12889-016-3104-zsubject
Has Abstractpub_date
2016-05-25 00:00:00pages
436issn
1471-2458pii
10.1186/s12889-016-3104-zjournal_volume
16pub_type
杂志文章abstract:BACKGROUND:Acute respiratory illness (ARI) is the most common cause of acute presentations and hospitalisations of young Indigenous children in Australia and New Zealand (NZ). Environmental tobacco smoke (ETS) from household smoking is a significant and preventable contributor to childhood ARI. This paper describes the...
journal_title:BMC public health
pub_type: 杂志文章,随机对照试验
doi:10.1186/1471-2458-10-114
更新日期:2010-03-07 00:00:00
abstract:BACKGROUND:Homeless veterans are at high risk for co-occurring disorders (COD), defined as mental illnesses that include at least one alcohol or other drug use disorder and at least one non-drug related mental disorder. However, epidemiological studies examining the prevalence of COD and associated mental health status...
journal_title:BMC public health
pub_type: 杂志文章
doi:10.1186/s12889-018-5700-6
更新日期:2018-06-18 00:00:00
abstract:BACKGROUND:An estimated 25% of the alcohol consumed in China is traditional unrecorded alcohol produced and distributed informally. Consequently there is concern about its safety and its contribution to public health risk. Little has been written about this type of alcohol in China. METHODS:Researchers observed the ma...
journal_title:BMC public health
pub_type: 杂志文章
doi:10.1186/s12889-015-2594-4
更新日期:2015-12-19 00:00:00
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journal_title:BMC public health
pub_type: 杂志文章
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更新日期:2015-11-11 00:00:00
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pub_type: 杂志文章
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更新日期:2012-05-29 00:00:00
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journal_title:BMC public health
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更新日期:2017-08-14 00:00:00
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journal_title:BMC public health
pub_type: 杂志文章
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journal_title:BMC public health
pub_type: 杂志文章
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更新日期:2012-03-20 00:00:00
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pub_type: 杂志文章
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更新日期:2019-08-27 00:00:00
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更新日期:2020-07-09 00:00:00
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journal_title:BMC public health
pub_type: 杂志文章
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journal_title:BMC public health
pub_type: 杂志文章
doi:10.1186/1471-2458-11-365
更新日期:2011-05-23 00:00:00
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journal_title:BMC public health
pub_type: 杂志文章,随机对照试验
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更新日期:2014-06-06 00:00:00
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journal_title:BMC public health
pub_type: 杂志文章
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更新日期:2008-03-19 00:00:00
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journal_title:BMC public health
pub_type: 杂志文章,随机对照试验
doi:10.1186/s12889-018-5327-7
更新日期:2018-03-27 00:00:00
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journal_title:BMC public health
pub_type: 杂志文章
doi:10.1186/s12889-019-6647-y
更新日期:2019-03-21 00:00:00
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pub_type: 杂志文章
doi:10.1186/s12889-020-08647-z
更新日期:2020-04-20 00:00:00
abstract:BACKGROUND:In Canada, there are many formal public health programs under development that aim to prevent injuries in the early years (e.g. 0-6). There are paradoxically no population-based studies that have examined patterns of injury by developmental stage among these young children. This represents a gap in the Canad...
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更新日期:2006-07-18 00:00:00
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doi:10.1186/s12889-016-3572-1
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更新日期:2017-11-20 00:00:00
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更新日期:2012-03-06 00:00:00
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更新日期:2019-10-23 00:00:00
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更新日期:2014-01-31 00:00:00
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更新日期:2017-05-25 00:00:00
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pub_type: 杂志文章,评审
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更新日期:2012-08-01 00:00:00
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更新日期:2020-11-16 00:00:00
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更新日期:2011-05-31 00:00:00
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journal_title:BMC public health
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更新日期:2009-06-26 00:00:00