Hidden in plain sight marketing prescription drugs to consumers in the twentieth century.

Abstract:

:Although the public health impact of direct-to-consumer (DTC) pharmaceutical advertising remains a subject of great controversy, such promotion is typically understood as a recent phenomenon permitted only by changes in federal regulation of print and broadcast advertising over the past two decades. But today's omnipresent ads are only the most recent chapter in a longer history of DTC pharmaceutical promotion (including the ghostwriting of popular articles, organization of public-relations events, and implicit advertising of products to consumers) stretching back over the twentieth century. We use trade literature and archival materials to examine the continuity of efforts to promote prescription drugs to consumers and to better grapple with the public health significance of contemporary pharmaceutical marketing practices.

journal_name

Am J Public Health

authors

Greene JA,Herzberg D

doi

10.2105/AJPH.2009.181255

subject

Has Abstract

pub_date

2010-05-01 00:00:00

pages

793-803

issue

5

eissn

0090-0036

issn

1541-0048

pii

AJPH.2009.181255

journal_volume

100

pub_type

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