Motivational and behavioural consequences of self-affirmation interventions: a study of sunscreen use among women.

Abstract:

:The reported study compared the efficacy of three self-affirmation manipulations in reducing defensive processing and instigating behaviour change in response to personally relevant information about the health risks of sunbathing. White female sunbathers (N = 162) were recruited on a beach in the south of England. Participants were randomly allocated to a 'values affirmation' condition, a 'kindness affirmation' condition, a 'positive traits affirmation' condition, or a no affirmation 'control' condition. In the 'positive traits affirmation' condition the self-affirmation task was incorporated into a leaflet presenting the health risk information. Findings supported the hypothesis that participants in the three self-affirmation conditions would engage in less-defensive processing of the health-risk information than those in the 'control' condition. For the behavioural measure, however, only those participants in the 'positive traits affirmation' condition were more likely to request a free sample of sunscreen than those in the control condition. The implications of these findings for self-affirmation theory and the development of effective health promotion campaigns are discussed.

journal_name

Psychol Health

journal_title

Psychology & health

authors

Jessop DC,Simmonds LV,Sparks P

doi

10.1080/08870440801930320

subject

Has Abstract

pub_date

2009-06-01 00:00:00

pages

529-44

issue

5

eissn

0887-0446

issn

1476-8321

pii

794311653

journal_volume

24

pub_type

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