Abstract：
:Promotion of healthy diets often involves provision of information about which food types are most favourable for health. This is based on the assumption that the rational consumer will, other things being equal, choose the food that they know is healthier. However, health information may not always have a positive effect, since there is evidence that some people, particularly children, believe that healthiness and tastiness are mutually exclusive characteristics. To the extent that taste governs preferences and consumption, the characterization of a food as healthy could reduce its anticipated pleasantness. The present study tested the idea that a 'healthy' label would reduce liking for a novel drink. The results showed that the children rated a 'healthy labelled' drink as less pleasant and said they would be less likely to ask their parents to buy it than the same drink presented with control information. These results suggest that care may need to be exercised in promoting foods to children through an emphasis on health, unless the implications of healthiness can be rendered more positive.
journal_name
Health Educ Resjournal_title
Health education researchauthors
Wardle J,Huon Gdoi
10.1093/her/15.1.39subject
Has Abstractpub_date
2000-02-01 00:00:00pages
39-44issue
1eissn
0268-1153issn
1465-3648journal_volume
15pub_type
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journal_title：Health education research
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更新日期：2010-04-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/cyx057
更新日期：2017-10-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/cyg030
更新日期：2004-06-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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journal_title：Health education research
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更新日期：2001-06-01 00:00:00
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journal_title：Health education research
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更新日期：2020-02-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章,多中心研究,随机对照试验
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更新日期：2009-10-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2005-08-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章,多中心研究,随机对照试验
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更新日期：2010-08-01 00:00:00
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journal_title：Health education research
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更新日期：2014-12-01 00:00:00
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journal_title：Health education research
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更新日期：2017-04-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/cyy042
更新日期：2019-02-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/cyp028
更新日期：2009-12-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2012-06-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/12.2.161-a
更新日期：1997-06-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章,多中心研究
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更新日期：2013-12-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2013-12-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/15.6.729
更新日期：2000-12-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2020-10-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2019-08-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2009-04-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章,多中心研究
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更新日期：1999-02-01 00:00:00
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更新日期：2016-04-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章,随机对照试验
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更新日期：2017-12-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2012-10-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：1994-03-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/cyp053
更新日期：2009-12-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
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更新日期：2015-08-01 00:00:00
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journal_title：Health education research
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更新日期：2000-08-01 00:00:00
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journal_title：Health education research
pub_type： 杂志文章
doi：10.1093/her/cyy018
更新日期：2018-08-01 00:00:00
