Abstract:
:This study aimed to verify the effects of buying television advertised food in schoolchildren eating behaviors. We performed a cross-sectional study with fourth grade students of an elementary education in Belo Horizonte, Minas Gerais State, Brazil. We analyzed anthropometric data, the habit of buying television advertised food/beverages, and food consumption (two 24-hour dietary recalls). Logistic regression models were conducted and adjusted for gender, age, caloric intake, nutritional status, and social deprivation of area of residence. In total, 797 children were evaluated, the mean age was 9.81 (0.59) years, 50.7% were female, and 32.4% overweight. The prevalence of the habit of buying television advertised food was 43.1%, among which 99.3% concerned ultra-processed foods, according to the classification proposed by Monteiro et al. (2016), mainly milk beverages (12.1%), industrialized biscuits (11.5%) and candies (9.5%). The habit of buying advertised food increased the chance of consuming ultra-processed foods (OR = 1.92; 95%CI: 1.06-3.46). We found no correlation between this habit and the consumption of minimally processed and processed foods (p < 0.05). This study findings may corroborate the debate on food advertising policy and the development of effective nutrition interventions among schoolchildren, which should involve integrated education bringing together children and parents.
journal_name
Cad Saude Publicajournal_title
Cadernos de saude publicaauthors
Fraga RS,Silva SLR,Santos LCD,Titonele LRO,Carmo ADSdoi
10.1590/0102-311x00091419subject
Has Abstractpub_date
2020-01-01 00:00:00pages
e00091419issue
8eissn
0102-311Xissn
1678-4464pii
S0102-311X2020000805001journal_volume
36pub_type
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