Evaluating health care advertising.

Abstract:

:Evaluating health care advertising is a four-part process that enables health care managers to target particular markets and to determine the effects of advertising particular services and products.

journal_name

Health Care Manage Rev

authors

MacStravic RS

subject

Has Abstract

pub_date

1988-07-01 00:00:00

pages

45-57

issue

3

eissn

0361-6274

issn

1550-5030

journal_volume

13

pub_type

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