Abstract:
OBJECTIVES:This paper has two objectives. First, it categorizes the Twitter handles tweeted flu related information based on the amount of replies and mentions within the Twitter network. The collected Twitter accounts are categorized as media, health related individuals, organizations, government, individuals with no background with media or medical field, in order to test the relationship between centrality measures of the accounts and their categories. The second objective is to examine the relationship between the importance of the Twitter accounts in the network, centrality measures, and specific characteristics of each account, including the number of tweets and followers as well as the number of accounts followed and liked. METHODS:Using Twitter search network API, tweets with "flu" keyword were collected and tabulated. Network centralities were calculated with network analysis tool, NodeXL. The collected Twitters accounts were content analyzed and categorized by multiple coders. RESULTS:When the media or organizational Twitter accounts were present in the list of important Twitter accounts, they were highly effective disseminating flu-related information. Also, they were more likely to stay active one year after the data collection period compared to other influential individual accounts. CONCLUSIONS:Health campaigns are recommended to focus on recruiting influential Twitter accounts and encouraging them to retweet or mention in order to produce better results in disseminating information. Although some individual social media users were valuable assets in terms of spreading information about flu, media and organization handles were more reliable information distributors. Thus, health information practitioners are advised to design health campaigns better utilizing media and organizations rather than individuals to achieve consistent and efficient campaign outcomes.
journal_name
Int J Med Informjournal_title
International journal of medical informaticsauthors
Yun GW,Morin D,Park S,Joa CY,Labbe B,Lim J,Lee S,Hyun Ddoi
10.1016/j.ijmedinf.2016.04.009subject
Has Abstractpub_date
2016-07-01 00:00:00pages
67-73eissn
1386-5056issn
1872-8243pii
S1386-5056(16)30066-1journal_volume
91pub_type
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journal_title:International journal of medical informatics
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更新日期:2016-12-01 00:00:00
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journal_title:International journal of medical informatics
pub_type: 杂志文章,随机对照试验
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更新日期:2018-05-01 00:00:00
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journal_title:International journal of medical informatics
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更新日期:2003-01-01 00:00:00
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journal_title:International journal of medical informatics
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