Preferences for condom placement in stores among young Dutch men and women: relationships with embarrassment and motives for having sex.

Abstract:

BACKGROUND:Condom purchasing is an important preparation for condom use. The present study examined if products surrounding condoms in the store play a role in preferences for where to buy condoms among young people. METHODS:Sixty-nine men and 111 women (<30 years) completed an online questionnaire on their preferences for condom placement, associated embarrassment with these placements, and motives for having sex. RESULTS:Fifty percent of men and 70% of women indicated the counter as least preferred placement. Two-fifths of men and women preferred the sensual context, including among sex toys and lubricants; however, the remainder of participants, particularly women, preferred other less sexual contexts. Both the counter and sensual placement were strongly associated with embarrassment, and this, in turn, was predictive of placement preference. Finally, the motive for having sex to experience intimacy was negatively related to counter preference, and the motive for having sex to experience pleasure was negatively related to the neutral placement and the female personal care placement preferences. CONCLUSION:The findings suggest that using multiple and alternative placements for condoms in stores may encourage condom purchasing behaviour among young people.

journal_name

Sex Health

journal_title

Sexual health

authors

Gebhardt WA,van der Doef MP,Billingy N,Carstens M,Steenhuis I

doi

10.1071/SH11050

subject

Has Abstract

pub_date

2012-07-01 00:00:00

pages

233-9

issue

3

eissn

1448-5028

issn

1449-8987

pii

SH11050

journal_volume

9

pub_type

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