Abstract:
:Both global obesity prevalence rates and media attention to obesity have increased significantly in recent years. The current study examined the representation of obesity in The Irish Times, from 1997 to 2009. A quantitative content analysis was conducted on 479 articles to examine how the causes, consequences, and solutions to obesity have been portrayed and how obesity has been described. A frame analysis was also conducted to examine the dominant frames over time. It was found that attention to obesity was positively correlated with time, indicating coverage has increased significantly over the period examined. Regarding reported causes and solutions, the behavioral frame has been dominant, though environmental and mixed-frame stories have become more frequent. The presence of the genetic frame was consistently low. The study provides an overview of how the issue is being represented in Ireland's paper of record and informs health communicators of the dominant and trending messages and the implications for individuals' formation of illness representations.
journal_name
Health Communjournal_title
Health communicationauthors
De Brún A,McKenzie K,McCarthy M,McGloin Adoi
10.1080/10410236.2011.592627subject
Has Abstractpub_date
2012-01-01 00:00:00pages
389-98issue
4eissn
1041-0236issn
1532-7027journal_volume
27pub_type
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