Abstract:
:The optimal way to display constituent levels (e.g. tar) on tobacco packaging has not received adequate attention but has important policy implications. Adult smokers and non-smokers (n = 836) were surveyed in France using Computer Assisted Personal Interviewing to assess perceptions of constituent levels displayed numerically (brand-specific tar and nicotine numbers from smoking machines and the current format in European Union), descriptively (a short sentence describing chemicals and their health effects but without any brand-specific numbers) or as a pack insert (a card placed on the inside of the pack describing the presence of chemicals and their health effects in more detail, as well as information on cessation). We also assessed perceptions of identically packaged cigarettes differing only on nicotine levels. Displaying information regarding ingredients either descriptively or on pack inserts was perceived as more comprehensible and informative than displaying them numerically. Numeric yields were associated with false beliefs: almost half the sample perceived packs with lower nicotine levels (0.8 mg vs. 0.9 mg) to be safer.
journal_name
Eur J Public Healthjournal_title
European journal of public healthauthors
Gallopel-Morvan K,Moodie C,Hammond D,Eker F,Beguinot E,Martinet Ydoi
10.1093/eurpub/ckq087subject
Has Abstractpub_date
2011-06-01 00:00:00pages
373-5issue
3eissn
1101-1262issn
1464-360Xpii
ckq087journal_volume
21pub_type
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