To donate or not donate, that is the question: an analysis of the critical factors of blood donation.

Abstract:

:Currently, in Brazil, 1.78% of the population area blood donors, a level lower than the ideal one that, according to WHO, should be between 3% and 5% of the population. Following this scenario, the current study has a general goal of identifying and analyzing the main critical factors of the process of blood donation in the city of Belo Horizonte, MG, under the perception of donors, potential donors and non donors. A qualitative research approach was conducted, through twenty-four semi-structured interviews. The results highlight the lack of information in the various stages of the blood donation system. During the stages of donor recruitment and awareness, communication actions convey to society incomplete information about the donation process, discouraging future actions of donation. On the other hand, a lack of appreciation of the donation experience and the construction of social values associated with the donor prevent the multiplication of social behaviors for donation. The results of this study, found from theoretical framework outlined in this study, highlight the causes or critical factors that impede changes in behavior, incremental or radical, proposed by social marketing.

journal_name

Cien Saude Colet

journal_title

Ciencia & saude coletiva

authors

Pereira JR,Sousa CV,Matos EB,Rezende LB,Bueno NX,Dias ÁM

doi

10.1590/1413-81232015218.24062015

subject

Has Abstract

pub_date

2016-08-01 00:00:00

pages

2475-84

issue

8

eissn

1413-8123

issn

1678-4561

pii

S1413-81232016000802475

journal_volume

21

pub_type

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