Abstract:
:How is our gaze dispersed across the screen when watching television? An exploratory eyetracker study with a custom-designed show indicated a very strong center-of-screen bias with gaze points following a roughly normal distribution peaked near screen center. Examining the show across time revealed that people were rarely all looking at the same location, and the amount of gaze dispersion within frames was highly variable. Different forms of programming yielded different levels of dispersion: static network 'bumpers' created the tightest visual groupings, and gaze dispersion for frames with show content was less than the dispersion for commercials. Advertising frames with brand logos generated higher dispersion than the non-branded advertisement portions, and repeated advertisements generated higher dispersion than their first-run counterparts.
journal_name
Perceptionjournal_title
Perceptionauthors
Brasel SA,Gips Jdoi
10.1068/p6253subject
Has Abstractpub_date
2008-01-01 00:00:00pages
1890-4issue
12eissn
0301-0066issn
1468-4233journal_volume
37pub_type
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