Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture.

Abstract:

BACKGROUND:Willis-Knighton Health System's special supplement in BMC Health Services Research, "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System," focuses on advertising, public relations, sales promotion, and related communicative avenues, associated theory, and more. Across the supplement's articles, insights from the institution's experiences are presented, addressing the components of the marketing communications mix, foundational elements of communication, the patronage process, and the necessity for integrating marketing communications. DISCUSSION:As an understanding of the big picture is crucial in marketing communications, especially given that many of its components must be effected simultaneously, this particular article takes the insights provided in the supplement and presents them in an operational framework, demonstrating the marketing communications process. This framework concisely summarizes the facets profiled in the associated articles, permitting readers to see how these pieces work in concert with one another in health and medical settings, providing a basic communications structure which healthcare establishments can use to advance their patient engagement initiatives. CONCLUSIONS:Health and medical providers must ensure that they possess a detailed understanding of core marketing communications facets, but as they acquire associated knowledge, they also must direct attention toward understanding the interrelationships between and among these facets, permitting a global perspective of communicative operations. This particular article summarizes insights from Willis-Knighton Health System's special supplement in BMC Health Services Research, providing a pathway toward realizing big picture marketing communications perspectives.

journal_name

BMC Health Serv Res

authors

Elrod JK,Fortenberry JL Jr

doi

10.1186/s12913-020-05607-6

subject

Has Abstract

pub_date

2020-09-15 00:00:00

pages

826

issue

Suppl 1

issn

1472-6963

pii

10.1186/s12913-020-05607-6

journal_volume

20

pub_type

杂志文章
  • Benefits, barriers and opinions on multidisciplinary team meetings: a survey in Swedish cancer care.

    abstract:BACKGROUND:Case review and discussion at multidisciplinary team meetings (MDTMs) have evolved into standard practice in cancer care with the aim to provide evidence-based treatment recommendations. As a basis for work to optimize the MDTMs, we investigated participants' views on the meeting function, including perceive...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-018-2990-4

    authors: Rosell L,Alexandersson N,Hagberg O,Nilbert M

    更新日期:2018-04-05 00:00:00

  • Improving utilization of and retention in PMTCT services: can behavioral economics help?

    abstract:BACKGROUND:The most recent strategic call to action of the World Health Organization sets the elimination of pediatric HIV as a goal. While recent efforts have focused on building infrastructure and ensuring access to high-quality treatment, we must now turn our focus to the behavior change needed to eliminate vertical...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-13-406

    authors: Taylor NK,Buttenheim AM

    更新日期:2013-10-10 00:00:00

  • Physicians' communication with patients about adherence to HIV medication in San Francisco and Copenhagen: a qualitative study using Grounded Theory.

    abstract:BACKGROUND:Poor adherence is the main barrier to the effectiveness of HIV medication. The objective of this study was to explore and conceptualize patterns and difficulties in physicians' work with patients' adherence to HIV medication. No previous studies on this subject have directly observed physicians' behavior. M...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-6-154

    authors: Barfod TS,Hecht FM,Rubow C,Gerstoft J

    更新日期:2006-12-04 00:00:00

  • Effectiveness of sensor monitoring in an occupational therapy rehabilitation program for older individuals after hip fracture, the SO-HIP trial: study protocol of a three-arm stepped wedge cluster randomized trial.

    abstract:BACKGROUND:The performance of activities of daily living (ADL) at home is important for the recovery of older individuals after hip fracture. However, 20-90% of these individuals lose ADL function and never fully recover. It is currently unknown to what extent occupational therapy (OT) with coaching based on cognitive ...

    journal_title:BMC health services research

    pub_type: 杂志文章,随机对照试验

    doi:10.1186/s12913-016-1934-0

    authors: Pol MC,Ter Riet G,van Hartingsveldt M,Kröse B,de Rooij SE,Buurman BM

    更新日期:2017-01-03 00:00:00

  • The impact of SARS on hospital performance.

    abstract:BACKGROUND:During the SARS epidemic, healthcare utilization and medical services decreased significantly. However, the long-term impact of SARS on hospital performance needs to be further discussed. METHODS:A municipal hospital in Taipei City was shut down for a month due to SARS and then became the designated SARS an...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-8-228

    authors: Chu D,Chen RC,Ku CY,Chou P

    更新日期:2008-11-06 00:00:00

  • Workload in Norwegian general practice 2018 - an observational study.

    abstract:BACKGROUND:Rising workload in general practice has been a recent cause for concern in several countries; this is also the case in Norway. Long working hours and heavy workload seem to affect recruitment and retention of regular general practitioners (RGPs). We investigated Norwegian RGPs' workload in terms of time used...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-019-4283-y

    authors: Morken T,Rebnord IK,Maartmann-Moe K,Hunskaar S

    更新日期:2019-06-28 00:00:00

  • Payments and quality of care in private for-profit and public hospitals in Greece.

    abstract:BACKGROUND:Empirical evidence on how ownership type affects the quality and cost of medical care is growing, and debate on these topics is ongoing. Despite the fact that the private sector is a major provider of hospital services in Greece, little comparative information on private versus public sector hospitals is ava...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-11-234

    authors: Kondilis E,Gavana M,Giannakopoulos S,Smyrnakis E,Dombros N,Benos A

    更新日期:2011-09-23 00:00:00

  • Assessing out-of-pocket expenditures for primary health care: how responsive is the Democratic Republic of Congo health system to providing financial risk protection?

    abstract:BACKGROUND:The goal of universal health coverage is challenging for chronically under-resourced health systems. Although household out-of-pocket payments are the most important source of health financing in low-income countries, relatively little is known about the drivers of primary health care expenditure and the pre...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-018-3211-x

    authors: Laokri S,Soelaeman R,Hotchkiss DR

    更新日期:2018-06-15 00:00:00

  • Direct economic burden of hepatitis B virus related diseases: evidence from Shandong, China.

    abstract:BACKGROUND:Although the expenses of liver cirrhosis are covered by a critical illness fund under the current health insurance program in China, the economic burden associated with hepatitis B virus (HBV) related diseases is not well addressed. In order to provide evidence to address the economic disease burden of HBV, ...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-13-37

    authors: Lu J,Xu A,Wang J,Zhang L,Song L,Li R,Zhang S,Zhuang G,Lu M

    更新日期:2013-01-31 00:00:00

  • Barriers and facilitators for guideline adherence in diagnostic imaging: an explorative study of GPs' and radiologists' perspectives.

    abstract:BACKGROUND:Diagnostic imaging has been a part of medicine for the last century. It has been difficult to implement guidelines in this field, and unwarranted imaging has been a frequent problem. Some work has been done to explain these phenomena separately. Identifying the barriers to and facilitators of guideline use h...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-018-3372-7

    authors: Gransjøen AM,Wiig S,Lysdahl KB,Hofmann BM

    更新日期:2018-07-16 00:00:00

  • The hub-and-spoke organization design: an avenue for serving patients well.

    abstract:BACKGROUND:The healthcare industry is characterized by intensive, never-ending change occurring on a multitude of fronts. Success in such tumultuous environments requires healthcare providers to be proficient in myriad areas, including the manner in which they organize and deliver services. Less efficient designs drain...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-017-2341-x

    authors: Elrod JK,Fortenberry JL Jr

    更新日期:2017-07-11 00:00:00

  • Correction to: Glycemic control and healthcare utilization following pregnancy among women with pre-existing diabetes in Navajo Nation.

    abstract::In the original publication of this article [1] an author's name needs to be revised from Katrina Nelson to Adrianne Katrina Nelson. ...

    journal_title:BMC health services research

    pub_type: 已发布勘误

    doi:10.1186/s12913-019-4568-1

    authors: Ho J,Bachman-Carter K,Thorkelson S,Anderson K,Jaggi J,Brown C,Nelson AK,Curley C,King C,Atwood S,Shin S

    更新日期:2019-10-22 00:00:00

  • Is insufficient knowledge of epilepsy the reason for low levels of healthcare in the Lao PDR?

    abstract:BACKGROUND:The treatment gap for epilepsy is considerable in low and middle-income countries. In the Lao PDR it is estimated at over 90%. Health workers play a significant role in bridging the gap between people with epilepsy (PWE) and access to epilepsy care. In a national survey we assessed: 1) the knowledge and prac...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-13-41

    authors: Harimanana A,Chivorakul P,Souvong V,Preux PM,Barennes H

    更新日期:2013-02-04 00:00:00

  • Barriers to the implementation of preconception care guidelines as perceived by general practitioners: a qualitative study.

    abstract:BACKGROUND:Despite strong evidence of the benefits of preconception interventions for improving pregnancy outcomes, the delivery and uptake of preconception care and periconceptional folate supplementation remain low. General practitioners play a central role in the delivery of preconception care. Understanding general...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-13-36

    authors: Mazza D,Chapman A,Michie S

    更新日期:2013-01-31 00:00:00

  • Linking clinical quality indicators to research evidence - a case study in asthma management for children.

    abstract:BACKGROUND:Clinical quality indicators are used to monitor the performance of healthcare services and should wherever possible be based on research evidence. Little is known however about the extent to which indicators in common use are based on research. The objective of this study is to measure the extent to which cl...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-017-2324-y

    authors: Choong MK,Tsafnat G,Hibbert P,Runciman WB,Coiera E

    更新日期:2017-07-21 00:00:00

  • A longitudinal examination of the association between nurse staffing levels, the practice environment and nurse-sensitive patient outcomes in hospitals.

    abstract:BACKGROUND:The level of patient safety and outcomes accomplished depends on the quality of care provided. Previous studies found that nurse-to-patient ratio, practice environment, and nursing education were significant predictors of patient outcomes. However, the outcomes measured in previous studies were mainly inpati...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-015-1198-0

    authors: Chau JP,Lo SH,Choi KC,Chan EL,McHugh MD,Tong DW,Kwok AM,Ip WY,Lee IF,Lee DT

    更新日期:2015-12-04 00:00:00

  • MRSA model of learning and adaptation: a qualitative study among the general public.

    abstract:BACKGROUND:More people in the US now die from Methicillin Resistant Staphylococcus aureus (MRSA) infections than from HIV/AIDS. Often acquired in healthcare facilities or during healthcare procedures, the extremely high incidence of MRSA infections and the dangerously low levels of literacy regarding antibiotic resista...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-12-88

    authors: Rohde RE,Ross-Gordon J

    更新日期:2012-04-02 00:00:00

  • Models and methods for determining the optimal number of beds in hospitals and regions: a systematic scoping review.

    abstract:BACKGROUND:Determining the optimal number of hospital beds is a complex and challenging endeavor and requires models and techniques which are sensitive to the multi-level, uncertain, and dynamic variables involved. This study identifies and characterizes extant models and methods that can be used to determine the requi...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-020-5023-z

    authors: Ravaghi H,Alidoost S,Mannion R,Bélorgeot VD

    更新日期:2020-03-06 00:00:00

  • Data verification at health centers and district health offices in Xiengkhouang and Houaphanh Provinces, Lao PDR.

    abstract:BACKGROUND:Routine health information is an essential health system building block. In low and low-middle income countries however, concerns about the quality of routine administrative data have often undermined their use. The purpose of the present study was to verify the data availability, and consistency of six key ...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-14-255

    authors: Sychareun V,Hansana V,Phengsavanh A,Chaleunvong K,Eunyoung K,Durham J

    更新日期:2014-06-14 00:00:00

  • A Teachable Moment Communication Process for smoking cessation talk: description of a group randomized clinician-focused intervention.

    abstract:BACKGROUND:Effective clinician-patient communication about health behavior change is one of the most important and most overlooked strategies to promote health and prevent disease. Existing guidelines for specific health behavior counseling have been created and promulgated, but not successfully adopted in primary care...

    journal_title:BMC health services research

    pub_type: 杂志文章,随机对照试验

    doi:10.1186/1472-6963-12-109

    authors: Flocke SA,Antognoli E,Step MM,Marsh S,Parran T,Mason MJ

    更新日期:2012-05-03 00:00:00

  • Feasibility and predictive performance of the Hendrich Fall Risk Model II in a rehabilitation department: a prospective study.

    abstract:BACKGROUND:Falls are a common adverse event in both elderly inpatients and patients admitted to rehabilitation units. The Hendrich Fall Risk Model II (HIIFRM) has been already tested in all hospital wards with high fall rates, with the exception of the rehabilitation setting. This study's aim is to address the feasibil...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-017-2815-x

    authors: Campanini I,Mastrangelo S,Bargellini A,Bassoli A,Bosi G,Lombardi F,Tolomelli S,Lusuardi M,Merlo A

    更新日期:2018-01-11 00:00:00

  • Factors associated with quality of services for marginalized groups with mental health problems in 14 European countries.

    abstract:BACKGROUND:Different service characteristics are known to influence mental health care delivery. Much less is known about the impact of contextual factors, such as the socioeconomic circumstances, on the provision of care to socially marginalized groups.The objectives of this work were to assess the organisational char...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-14-49

    authors: Costa D,Matanov A,Canavan R,Gabor E,Greacen T,Vondráčková P,Kluge U,Nicaise P,Moskalewicz J,Díaz-Olalla JM,Straßmayr C,Kikkert M,Soares JJ,Gaddini A,Barros H,Priebe S

    更新日期:2014-02-03 00:00:00

  • Preventive care for physical activity and fruit and vegetable consumption: a survey of family carer expectations of health service delivery for people with a mental health condition.

    abstract:BACKGROUND:Chronic disease is a leading cause of death globally, where inadequate fruit and vegetable consumption and inadequate physical activity are consistently implicated as key contributing risk factors for such diseases. People with a mental health condition are reported to experience a higher prevalence of such ...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-020-5059-0

    authors: Bailey JM,Clinton-McHarg TL,Wye PM,Wiggers JH,Bartlem KM,Bowman JA

    更新日期:2020-03-12 00:00:00

  • A new model for health care delivery.

    abstract:BACKGROUND:The health care delivery system in the United States is facing cost and quality pressures that will require fundamental changes to remain viable. The optimal structures of the relationships between the hospital, medical school, and physicians have not been determined but are likely to have a large impact on ...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/1472-6963-9-57

    authors: Kepros JP,Opreanu RC

    更新日期:2009-04-01 00:00:00

  • Access to primary care and computed tomography use in the emergency department.

    abstract:BACKGROUND:The decision to obtain a computed tomography CT scan in the emergency department (ED) is complex, including a consideration of the risk posed by the test itself weighed against the importance of obtaining the result. In patients with limited access to primary care follow up the consequences of not making a d...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-018-2958-4

    authors: Bellolio MF,Bellew SD,Sangaralingham LR,Campbell RL,Cabrera D,Jeffery MM,Shah ND,Hess EP

    更新日期:2018-03-02 00:00:00

  • Strengthening referral of sick children from the private health sector and its impact on referral uptake in Uganda: a cluster randomized controlled trial protocol.

    abstract:BACKGROUND:Uganda's under-five mortality is high, currently estimated at 66/1000 live births. Poor referral of sick children that seek care from the private sector is one of the contributory factors. The proposed intervention aims to improve referral and uptake of referral advice for children that seek care from privat...

    journal_title:BMC health services research

    pub_type: 杂志文章,随机对照试验

    doi:10.1186/s12913-016-1885-5

    authors: Buregyeya E,Rutebemberwa E,LaRussa P,Mbonye A

    更新日期:2016-11-11 00:00:00

  • Improving Hospital at Home for frail older people: insights from a quality improvement project to achieve change across regional health and social care sectors.

    abstract:BACKGROUND:Against a background of rising numbers of frail older people, there is a need to improve quality and safety of services whilst containing costs. Improving patient outcomes requires change across hospital and community systems. Our objective was to change practice in order to deliver a Hospital at Home progra...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-017-2334-9

    authors: Pearson M,Hemsley A,Blackwell R,Pegg L,Custerson L

    更新日期:2017-06-05 00:00:00

  • What do patients with diabetes and providers think of an innovative Australian model of remote diabetic retinopathy screening? A qualitative study.

    abstract:BACKGROUND:Diabetic retinopathy (DR) is the commonest cause of preventable blindness in working age populations, but up to 98% of visual loss secondary to DR can be prevented with early detection and treatment. In 2012, an innovative outreach DR screening model was implemented in remote communities in a state of Austra...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-017-2045-2

    authors: Glasson NM,Larkins SL,Crossland LJ

    更新日期:2017-02-22 00:00:00

  • The prevalence of non-cardiac chest pain (NCCP) using emergency department (ED) data: a Northern Ireland based study.

    abstract:BACKGROUND:The aim of this study was to assess the frequency of chest pain presentations and the subsequent non-cardiac chest pain diagnoses in an emergency department (ED) over a 3 year period. METHODS:Administrative data on ED attendances to an urban general hospital in Northern Ireland between March 2013 and March ...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-017-2493-8

    authors: McDevitt-Petrovic O,Kirby K,Shevlin M

    更新日期:2017-08-09 00:00:00

  • Risk factors, costs and complications of delayed hospital discharge from internal medicine wards at a Canadian academic medical centre: retrospective cohort study.

    abstract:BACKGROUND:Hospitalized patients are designated alternate level of care (ALC) when they no longer require hospitalization but discharge is delayed while they await alternate disposition or living arrangements. We assessed hospital costs and complications for general internal medicine (GIM) inpatients who had delayed di...

    journal_title:BMC health services research

    pub_type: 杂志文章

    doi:10.1186/s12913-019-4760-3

    authors: Bai AD,Dai C,Srivastava S,Smith CA,Gill SS

    更新日期:2019-12-04 00:00:00