Environmental Assessment of Packaging: The Consumer Point of View

Abstract:

:When marketing environmentally responsible packaged products, the producer is confronted with consumer beliefs concerning the environmental friendliness of packaging materials. When making environmentally conscious packaging decisions, these consumer beliefs should be taken into account alongside the technical guidelines. Dutch consumer perceptions of the environmental friendliness of packaged products are reported and compared with the results of a life-cycle analysis assessment. It is shown that consumers judge environmental friendliness mainly from material and returnability. Furthermore, the consumer perception of the environmental friendliness of packaging material is based on the postconsumption waste, whereas the environmental effects of production are ignored. From the consumer beliefs concerning environmental friendliness implications are deduced for packaging policy and for environmental policy.KEY WORDS: Consumer behavior; Environment; Food; Packaging; Perception; Waste

journal_name

Environ Manage

journal_title

Environmental management

authors

Van Dam YK

doi

10.1007/BF01204134

subject

Has Abstract

pub_date

1996-09-01 00:00:00

pages

607-14

issue

5

eissn

0364-152X

issn

1432-1009

journal_volume

20

pub_type

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