Abstract：
:The development of internet technology and the popularity of smartphones has been gradually affecting people's daily lives, thus causing subtle changes to their health. Manufacturing companies are increasingly establishing virtual communities to motivate customers to participate in new product development. However, the reasons that customers participate in the innovation process and the timing of participation remain under-researched. Hence, using data on 517 customers of 14 manufacturing enterprises, we investigate the reasons behind such participation and the moderating role of perceived ease of use and perceived control based on the social exchange theory. Results show that learning benefits, integrative benefits, and hedonic benefits have positive effects on participation. Perceived ease of use strengthens the positive relationship between integrative benefits and customer participation. Perceived control strengthens the positive relationship between hedonic benefits and customer participation. Theoretical implications and managerial practices are also discussed.
journal_name
Int J Environ Res Public Healthauthors
Yang Y,Li Z,Su Y,Wu S,Li Bdoi
10.3390/ijerph16244998subject
Has Abstractpub_date
2019-12-09 00:00:00issue
24eissn
1661-7827issn
1660-4601pii
ijerph16244998journal_volume
16pub_type
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