The track of brain activity during the observation of TV commercials with the high-resolution EEG technology.

Abstract:

:We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.

journal_name

Comput Intell Neurosci

authors

Astolfi L,Vecchiato G,De Vico Fallani F,Salinari S,Cincotti F,Aloise F,Mattia D,Marciani MG,Bianchi L,Soranzo R,Babiloni F

doi

10.1155/2009/652078

subject

Has Abstract

pub_date

2009-01-01 00:00:00

pages

652078

eissn

1687-5265

issn

1687-5273

pub_type

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