Abstract:
OBJECTIVES:We assessed which types of mass media messages might reduce disparities in smoking prevalence among disadvantaged population subgroups. METHODS:We followed 1491 adult smokers over 24 months and related quitting status at follow-up to exposure to antismoking ads in the 2 years prior to the baseline assessment. RESULTS:On average, smokers were exposed to more than 200 antismoking ads during the 2-year period, as estimated by televised gross ratings points (GRPs). The odds of having quit at follow-up increased by 11% with each 10 additional potential ad exposures (per 1000 points, odds ratio [OR]=1.11; 95% confidence interval [CI]=1.00, 1.23; P<.05). Greater exposure to ads that contained highly emotional elements or personal stories drove this effect (OR=1.14; 95% CI 1.02, 1.29; P<.05), which was greater among respondents with low and mid-socioeconomic status than among high-socioeconomic status groups. CONCLUSIONS:Emotionally evocative ads and ads that contain personalized stories about the effects of smoking and quitting hold promise for efforts to promote smoking cessation and reduce socioeconomic disparities in smoking.
journal_name
Am J Public Healthjournal_title
American journal of public healthauthors
Durkin SJ,Biener L,Wakefield MAdoi
10.2105/AJPH.2009.161638subject
Has Abstractpub_date
2009-12-01 00:00:00pages
2217-23issue
12eissn
0090-0036issn
1541-0048pii
AJPH.2009.161638journal_volume
99pub_type
杂志文章abstract::Researchers have a responsibility to cause no harm, but research has been a source of distress for indigenous people because of inappropriate methods and practices. The way researchers acquire knowledge in indigenous communities may be as critical for eliminating health disparities as the actual knowledge that is gain...
journal_title:American journal of public health
pub_type: 杂志文章
doi:10.2105/AJPH.2006.093641
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journal_title:American journal of public health
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更新日期:2009-10-01 00:00:00
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更新日期:2014-10-01 00:00:00
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更新日期:2014-09-01 00:00:00
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更新日期:2015-09-01 00:00:00
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更新日期:2003-01-01 00:00:00
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更新日期:1994-11-01 00:00:00
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更新日期:1981-01-01 00:00:00