Abstract:
:Previous research has found that members of the public have a skewed sense of health risk. The purpose of this research was to investigate how mass media use influences perceptions of threat from cancer and eastern equine encephalitis (EEE). Investigators performed a media content analysis of 253 health-related articles from 11 Massachusetts newspapers, then used logistic regression to analyze responses to a health communication survey of 613 Massachusetts adults. A greater proportion of cancer articles compared to those about EEE mentioned progress in combating the disease (61.0% vs. 16.2%, P < 0.0001), while a greater proportion of EEE articles mentioned new incidents of illness (35.4%, vs. 4.6% P < 0.0001). Over half of all respondents perceived EEE as an equal or greater threat than cancer. Paying a lot of attention to health media was related to higher odds of perceiving EEE as a threat (OR 2.14; 95% CI 1.03-4.45), and of perceiving EEE as a threat compared to cancer (OR 2.18; 95% CI 1.24-3.84). Media treatment of health stories that emphasize the novelty and unpredictability of EEE compared to cancer may lead to distorted perceptions of threat among news consumers.
journal_name
J Community Healthjournal_title
Journal of community healthauthors
Ackerson LK,Viswanath Kdoi
10.1007/s10900-010-9257-2subject
Has Abstractpub_date
2010-08-01 00:00:00pages
409-16issue
4eissn
0094-5145issn
1573-3610journal_volume
35pub_type
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