The role of food culture and marketing activity in health disparities.

Abstract:

:Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to racial/ethnic communities would represent a significant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shapes the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices are made. We build on prior research that explores the socio-cultural context in which marketing efforts are perceived and interpreted. We discuss each element of the marketing mix to highlight the complex relationship between food culture, marketing activities, and health disparities.

journal_name

Prev Med

journal_title

Preventive medicine

authors

Williams JD,Crockett D,Harrison RL,Thomas KD

doi

10.1016/j.ypmed.2011.12.021

subject

Has Abstract

pub_date

2012-11-01 00:00:00

pages

382-6

issue

5

eissn

0091-7435

issn

1096-0260

pii

S0091-7435(11)00523-8

journal_volume

55

pub_type

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