A cost-effectiveness analysis of the first federally funded antismoking campaign.

Abstract:

BACKGROUND:In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts. PURPOSE:Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective. METHODS:Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated. RESULTS:Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained. CONCLUSIONS:Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.

journal_name

Am J Prev Med

authors

Xu X,Alexander RL Jr,Simpson SA,Goates S,Nonnemaker JM,Davis KC,McAfee T

doi

10.1016/j.amepre.2014.10.011

subject

Has Abstract

pub_date

2015-03-01 00:00:00

pages

318-25

issue

3

eissn

0749-3797

issn

1873-2607

pii

S0749-3797(14)00615-1

journal_volume

48

pub_type

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