Abstract:
OBJECTIVES:We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. METHODS:Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. RESULTS:Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. CONCLUSIONS:Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies.
journal_name
Am J Public Healthjournal_title
American journal of public healthauthors
Cheney M,Gowin M,Wann TFdoi
10.2105/AJPH.2015.302610subject
Has Abstractpub_date
2015-06-01 00:00:00pages
e16-21issue
6eissn
0090-0036issn
1541-0048journal_volume
105pub_type
杂志文章abstract::From February through December 2012, we examined responses to health behavior questions integrated into the electronic medical record of primary care centers in the Bronx, New York in the context of New York City Community Health Survey data. We saw a higher proportion of unhealthy behaviors among patients than among ...
journal_title:American journal of public health
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