Abstract：
:Resealable packages are nowadays omnipresent on store shelves. While the main advantage of the resealability feature is its ability to reclose the package in order to extend the shelf life of the food product inside, the present research's aim is to assess whether this advantage also has implications for palatable, energy-dense food consumption. Two studies provide intentional as well as behavioral evidence for the claim that consumers are better able to self-regulate their consumption and thus eat less in one occasion when a palatable, energy-dense food product is offered in a resealable (vs. unresealable) package. A third study investigates the effect of package resealability across multiple consumption occasions and reveals that the resealability feature limits the volume consumed on each occasion (conditional on consumption incidence) while it does not accelerate consumption frequency, resulting in a lower total consumed volume of palatable, energy-dense snacks over a six-day period. This research offers actionable insights for consumer welfare and public health care and aids manufacturers in delineating optimal food packaging strategies.
journal_name
Appetitejournal_title
Appetiteauthors
De Bondt C,Van Kerckhove A,Geuens Mdoi
10.1016/j.appet.2017.06.024subject
Has Abstractpub_date
2017-10-01 00:00:00pages
143-151eissn
0195-6663issn
1095-8304pii
S0195-6663(17)30382-3journal_volume
117pub_type
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