'Strong is the new skinny': A content analysis of #fitspiration images on Instagram.

Abstract:

:'Fitspiration' is an online trend designed to inspire viewers towards a healthier lifestyle by promoting exercise and healthy food. This study provides a content analysis of fitspiration imagery on the social networking site Instagram. A set of 600 images were coded for body type, activity, objectification and textual elements. Results showed that the majority of images of women contained only one body type: thin and toned. In addition, most images contained objectifying elements. Accordingly, while fitspiration images may be inspirational for viewers, they also contain a number of elements likely to have negative effects on the viewer's body image.

journal_name

J Health Psychol

authors

Tiggemann M,Zaccardo M

doi

10.1177/1359105316639436

subject

Has Abstract

pub_date

2018-07-01 00:00:00

pages

1003-1011

issue

8

eissn

1359-1053

issn

1461-7277

pii

1359105316639436

journal_volume

23

pub_type

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