Preventing falls in residential construction: Effectiveness of engaging partners for a national social marketing campaign.

Abstract:

BACKGROUND:Falls are the leading cause of fatalities in construction. The Safety Pays, Falls Cost campaign aims to prevent falls in residential construction. A critical component of our social marketing approach was to involve 70 partners in reaching target audiences. METHODS:We assessed partner engagement April 2012-August 2013 through: (1) baseline partnership quality interviews (eight partners); (2) pre-/post-partner "market" readiness in-depth interviews (three partners); (3) a pre-/post- (29/31 partners) online partner engagement survey; and (4) standardized metrics to measure partner activity. RESULTS:We found a high level of interest and engagement that increased with the addition of prompting to action through regular communication and new resources from organizers and formation of local partnerships that were able to tailor their activities to their own communities or regions. CONCLUSION:It is feasible to leverage government-labor-management partnerships that enjoy trust among target audiences to widely disseminate campaign materials and messages.

journal_name

Am J Ind Med

authors

Macario E,Hannon SW,Baker R,Branche CM,Trahan C

doi

10.1002/ajim.22458

subject

Has Abstract

pub_date

2015-08-01 00:00:00

pages

809-23

issue

8

eissn

0271-3586

issn

1097-0274

journal_volume

58

pub_type

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