Abstract:
:A range of digitized health promotion practices have emerged in the digital era. Some of these practices are voluntarily undertaken by people who are interested in improving their health and fitness, but many others are employed in the interests of organizations and agencies. This article provides a critical commentary on digitized health promotion. I begin with an overview of the types of digital technologies that are used for health promotion, and follow this with a discussion of the socio-political implications of such use. It is contended that many digitized health promotion strategies focus on individual responsibility for health and fail to recognize the social, cultural and political dimensions of digital technology use. The increasing blurring between voluntary health promotion practices, professional health promotion, government and corporate strategies requires acknowledgement, as does the increasing power wielded by digital media corporations over digital technologies and the data they generate. These issues provoke questions for health promotion as a practice and field of research that hitherto have been little addressed.
journal_name
Health Promot Intjournal_title
Health promotion internationalauthors
Lupton Ddoi
10.1093/heapro/dau091subject
Has Abstractpub_date
2015-03-01 00:00:00pages
174-83issue
1eissn
0957-4824issn
1460-2245pii
dau091journal_volume
30pub_type
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