Abstract:
:"Product sampling" is an effective marketing strategy which lowers consumer buying resistance by providing a free sample of the product for the consumer to test. We used this strategy to demonstrate the palatability of the prudent diet (30-35% of calories from total fats, less than 10% from saturated fats, less than 3 g sodium, and increased fiber) to physicians attending a 5-day family practice continuing medical education conference. The effect of the intervention was evaluated with pre- and postintervention questionnaires and a 20% random sample of participants was surveyed 1 year later. The proportion of physicians who reported that they considered the diet to be "very palatable" rose from 26% before the demonstration to 64% after the demonstration. Only 5% of the physicians did not report a favorable response to the demonstration. Sixty-two percent of the physicians reported that the diet was better than expected, and 82% reported that the demonstration encouraged them to recommend the diet to their patients. One year after the intervention 60% considered the diet "very palatable" and 55% reported that the demonstration stimulated them to increase their dietary intervention activities. These data suggest that serving the prudent diet at continuing medical education programs helps to remove prejudices about the diet and encourages physicians to recommend the diet to their patients.
journal_name
Prev Medjournal_title
Preventive medicineauthors
Kottke TE,Foels JK,Hill C,Choi T,Fenderson DAdoi
10.1016/0091-7435(83)90211-6subject
Has Abstractpub_date
1983-07-01 00:00:00pages
588-94issue
4eissn
0091-7435issn
1096-0260pii
0091-7435(83)90211-6journal_volume
12pub_type
杂志文章abstract:OBJECTIVE:In order to understand the factors that differentiate adolescents who have tried smoking from those who have become established smokers, this study examined which student- and school-level factors differentiated current smokers from experimental smokers among a nationally representative sample of Canadian sec...
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pub_type: 杂志文章,meta分析
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pub_type: 临床试验,杂志文章,随机对照试验
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更新日期:1994-01-01 00:00:00
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更新日期:1987-07-01 00:00:00
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pub_type: 杂志文章,多中心研究
doi:10.1016/j.ypmed.2004.10.023
更新日期:2005-07-01 00:00:00
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journal_title:Preventive medicine
pub_type: 杂志文章
doi:10.1006/pmed.1995.1063
更新日期:1995-07-01 00:00:00
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更新日期:2019-06-01 00:00:00
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pub_type: 临床试验,杂志文章,随机对照试验
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pub_type: 临床试验,杂志文章,随机对照试验
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pub_type: 杂志文章
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更新日期:2009-04-01 00:00:00
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更新日期:2020-12-01 00:00:00
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更新日期:2004-10-01 00:00:00
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journal_title:Preventive medicine
pub_type: 杂志文章
doi:10.1016/0091-7435(84)90033-1
更新日期:1984-07-01 00:00:00
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journal_title:Preventive medicine
pub_type: 杂志文章
doi:10.1006/pmed.1995.1012
更新日期:1995-01-01 00:00:00
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更新日期:2003-12-01 00:00:00
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pub_type: 杂志文章
doi:10.1016/0091-7435(90)90051-k
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