Branding a college of pharmacy.

Abstract:

:In a possible future of supply-demand imbalance in pharmacy education, a brand that positively differentiates a college or school of pharmacy from its competitors may be the key to its survival. The nominal group technique, a structured group problem-solving and decision-making process, was used during a faculty retreat to identify and agree on the core qualities that define the brand image of Midwestern University's College of Pharmacy in Glendale, AZ. Results from the retreat were provided to the faculty and students, who then proposed 168 mottos that embodied these qualities. Mottos were voted on by faculty members and pharmacy students. The highest ranked 24 choices were submitted to the faculty, who then selected the top 10 finalists. A final vote by students was used to select the winning motto. The methods described here may be useful to other colleges and schools of pharmacy that want to better define their own brand image and strengthen their organizational culture.

journal_name

Am J Pharm Educ

authors

Rupp MT

doi

10.5688/ajpe769166

subject

Has Abstract

pub_date

2012-11-12 00:00:00

pages

166

issue

9

eissn

0002-9459

issn

1553-6467

pii

ajpe166

journal_volume

76

pub_type

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