The importance of cigarette packaging in a 'dark' market: the 'Silk Cut' experience.

Abstract:

:In a growing number of countries tobacco companies are severely restricted in how they can legally market their products. In these 'dark' markets the role of packaging as a promotional and communications tool becomes more pronounced. How packaging is used for the most expensive cigarette brands in dark markets has received limited attention however, even though these 'premium' cigarette brands significantly impact upon the profitability of tobacco companies. We outline, using retail trade press journals, how packaging was used for premium brand 'Silk Cut' in the UK from 2004 to 2011, following a comprehensive ban on tobacco advertising, promotions and sponsorship. From 2004 to 2008 packaging was used to help launch two new variants and during this period Silk Cut market share of the premium sector grew by 1.1%. Overall share of the cigarette market for the Silk Cut house (brand family) fell however due to the continuing decline of the premium sector. From 2008 to 2011 changes to the packaging were much more frequent, including the repeated use of limited-edition designs, and modifications to pack shape, texture, style of opening, cellophane, foil and inner frame. Silk Cut's share of the premium sector grew a further 2.9% from 2008 to 2011, and overall cigarette market share increased. That a premium brand can report any level of growth within such a hostile market, where most advertising, promotion and sponsorship is banned, taxation is among the highest in the world, and in the midst of a recession, is testament to the value of packaging.

journal_name

Tob Control

journal_title

Tobacco control

authors

Moodie C,Angus K,Ford A

doi

10.1136/tobaccocontrol-2012-050681

subject

Has Abstract

pub_date

2014-05-01 00:00:00

pages

274-8

issue

3

eissn

0964-4563

issn

1468-3318

pii

tobaccocontrol-2012-050681

journal_volume

23

pub_type

杂志文章
  • Interviews with smokers about smokeless tobacco products, risk messages and news articles.

    abstract:BACKGROUND:Smokeless tobacco (SLT) products and their communication have been topics of discussion in harm reduction debates, but little is known about smokers' perceptions of existing SLT risk messages. This study aimed to explore smokers' perceptions of SLT and snus products and news stories with different risk messa...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2015-052412

    authors: Wackowski OA,Lewis MJ,Delnevo CD

    更新日期:2016-11-01 00:00:00

  • Preferences and practices among renters regarding smoking restrictions in apartment buildings.

    abstract:OBJECTIVE:This study assessed renters' preferences for official smoking policies in their buildings and their practices concerning restricting tobacco smoking in their apartments. DESIGN:Renters (n = 301) living in large apartment complexes in a suburb of Minneapolis, Minnesota, completed a mail survey. MAIN OUTCOME ...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.12.2.189

    authors: Hennrikus D,Pentel PR,Sandell SD

    更新日期:2003-06-01 00:00:00

  • Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers.

    abstract:BACKGROUND:On-pack tobacco warnings can deter smoking initiation and provide powerful cessation cues. However, these warnings typically feature graphic health images, which many young adults dismiss as irrelevant. We estimated responses to more diverse warnings and examined how these performed relative to each other. ...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2017-053719

    authors: Gendall P,Eckert C,Hoek J,Louviere J

    更新日期:2018-09-01 00:00:00

  • Acute perceptions of preferred cigarettes when blinded to brand.

    abstract:BACKGROUND:Marketing claims often have promoted specific perceptions that users should expect from acutely smoking that cigarette brand. Yet, little controlled study has determined the degree to which actual perceptions are based on the cigarette's tobacco constituents in the absence of knowledge about the brand's iden...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2018-054388

    authors: Perkins KA,Karelitz JL

    更新日期:2019-05-01 00:00:00

  • Tobacco Institute lobbying at the state and local levels of government in the 1990s.

    abstract:OBJECTIVE:To describe variation in Tobacco Institute (TI) lobbying expenditures across states and test whether these expenditures vary in relationship to measures of tobacco control activity at the state level. INDEPENDENT VARIABLE:Data for this study came from the TI's State Activities Division (SAD) annual budgets f...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.11.suppl_1.i102

    authors: Morley CP,Cummings KM,Hyland A,Giovino GA,Horan JK

    更新日期:2002-03-01 00:00:00

  • A prospective study of off-label use of, abuse of, and dependence on nicotine inhaler.

    abstract:OBJECTIVE:To determine the incidence of off-label use of, abuse of, and dependence on prescription nicotine inhaler. DESIGN:Prospective telephone and internet interviews for six months. PARTICIPANTS:535 new inhaler users. MAIN OUTCOME:Structured interview about off-label use (that is, use of inhaler for non-cessatio...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.2004.008367

    authors: Hughes JR,Adams EH,Franzon MA,Maguire MK,Guary J

    更新日期:2005-02-01 00:00:00

  • Economic effect of restaurant smoking restrictions on restaurant business in Massachusetts, 1992 to 1998.

    abstract:OBJECTIVE:To determine if restaurant business declines or improves after the implementation of restrictive restaurant smoking policies. DESIGN:Analysis used a pre/post-quasi-experimental design that compared town meals tax receipts before and after the imposition of highly restrictive restaurant smoking policies in ad...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.11.suppl_2.ii38

    authors: Bartosch WJ,Pope GC

    更新日期:2002-06-01 00:00:00

  • Compliance with San Francisco's flavoured tobacco sales prohibition.

    abstract:BACKGROUND:In June 2018, San Francisco voters upheld the first comprehensive prohibition on sales of flavoured tobacco products (all products including menthol, everywhere in the city with no exceptions). METHODS:This paper used data collected by the San Francisco Department of Public Health as part of its implementat...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2019-055549

    authors: Vyas P,Ling P,Gordon B,Callewaert J,Dang A,Smith D,Chan B,Glantz S

    更新日期:2020-04-16 00:00:00

  • What contributed to the major decline in per capita cigarette consumption during California's comprehensive tobacco control programme?

    abstract:OBJECTIVES:California experienced a notable decline in per capita cigarette consumption during its comprehensive tobacco control programme. This study examines what proportion of the decline occurred from: (1) fewer ever smokers in the population, (2) more ever smokers quitting, and (3) current smokers smoking less. D...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.2005.015370

    authors: Gilpin EA,Messer K,White MM,Pierce JP

    更新日期:2006-08-01 00:00:00

  • Marketing with tobacco pack onserts: a qualitative analysis of tobacco industry documents.

    abstract:BACKGROUND:Cigarette packs are a form of advertising that distributes brand information wherever smokers go. In the 21st century, tobacco companies began using onserts on cigarette packs to communicate new advertising messages to smokers. METHODS:We reviewed tobacco industry documents dated 1926 to 2017 to identify ho...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2018-054279

    authors: Apollonio DE,Glantz SA

    更新日期:2019-05-01 00:00:00

  • Sectors of the Russian economy that would benefit from reduced cigarette sales.

    abstract:BACKGROUND:Cigarette companies argue that tobacco control measures will harm the Russian economy. Research in other countries has refuted this claim. OBJECTIVE:To identify how current and former smokers would (or did) spend their cigarette money if (or when) they quit smoking. METHODS:A nationwide face-to-face survey...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.2009.030882

    authors: Merrill RM,Castleton RA,Lindsay GB

    更新日期:2009-12-01 00:00:00

  • Effects of cigarette tax on cigarette consumption and the Chinese economy.

    abstract:OBJECTIVES:To analyse a policy dilemma in China on public health versus the tobacco economy through additional cigarette tax. METHODS:Using published statistics from 1980 through 1997 to estimate the impact of tobacco production and consumption on government revenue and the entire economy. These estimates relied on th...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.11.2.105

    authors: Hu TW,Mao Z

    更新日期:2002-06-01 00:00:00

  • Covering their butts: responses to the cigarette litter problem.

    abstract:BACKGROUND:Cigarette butt litter is a potential target of tobacco control. In addition to its toxicity and non-biodegradability, it can justify environmental regulation and policies that raise the price of tobacco and further denormalise its use. This paper examines how the tobacco industry has managed the cigarette bu...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.2010.036491

    authors: Smith EA,McDaniel PA

    更新日期:2011-03-01 00:00:00

  • Use of prescribed smoking cessation pharmacotherapy following release from prison: a prospective data linkage study.

    abstract:BACKGROUND:A significant proportion of people who cycle through prisons express a desire to quit smoking, yet smoking rates in this population are two to four times higher than in the general community. Smoking cessation pharmacotherapy (SCP) is an important component of evidence-based cessation support, yet no studies...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2017-053743

    authors: Puljević C,de Andrade D,Carroll M,Spittal MJ,Kinner SA

    更新日期:2018-07-01 00:00:00

  • Modelling the impact of menthol sales restrictions and retailer density reduction policies: insights from tobacco town Minnesota.

    abstract:INTRODUCTION:Tobacco control policies focused on the retail environment have the potential to reduce tobacco use and tobacco-related health disparities through increasing direct and indirect costs. Recently, national and subnational governments have begun to restrict the sale of menthol products and reduce tobacco reta...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2019-054986

    authors: Combs TB,McKay VR,Ornstein J,Mahoney M,Cork K,Brosi D,Kasman M,Heuberger B,Hammond RA,Luke D

    更新日期:2020-09-01 00:00:00

  • Second-hand smoke exposure and psychological distress in adolescents. A population-based study.

    abstract:OBJECTIVES:To examine the association between duration and place of second-hand smoke (SHS) exposure and psychological distress in adolescents. METHODS:A cross-sectional study conducted in 2008 and 2009 in a representative sample of 4th-year students of secondary education (mean age 15.7 years) in the region of Madrid...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2012-050548

    authors: Padrón A,Galán I,Rodríguez-Artalejo F

    更新日期:2014-07-01 00:00:00

  • Comparison of recent trends in adolescent and adult cigarette smoking behaviour and brand preferences.

    abstract:OBJECTIVE:To compare trends in smoking behaviour and use of cigarette brands by adults and adolescents. DESIGN:Data analysed in this paper come from tobacco use surveys of adults and teenagers conducted in 18 communities in the United States, as part of the National Cancer Institute's Community Intervention Trial for ...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.6.suppl_2.s31

    authors: Cummings KM,Hyland A,Pechacek TF,Orlandi M,Lynn WR

    更新日期:1997-01-01 00:00:00

  • Global sale of tobacco products and electronic nicotine delivery systems in community pharmacies.

    abstract:OBJECTIVE:To estimate the proportion of countries/territories that allow sales of tobacco products and electronic nicotine delivery systems (ENDS) in community pharmacies. METHODS:International Pharmaceutical Federation (FIP) member organisations were contacted by email and asked to respond to a two-item survey assess...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2016-053394

    authors: Hudmon KS,Elkhadragy N,Kusynová Z,Besançon L,Brock TP,Corelli RL

    更新日期:2017-12-01 00:00:00

  • The prevalence of brand switching among adult smokers in the USA, 2006-2011: findings from the ITC US surveys.

    abstract:BACKGROUND:Recent studies have suggested that about 1 in 5 smokers report switching brands per year. However, these studies only report switching between brands. The current study estimated the rates of switching both within and between brand families and examining factors associated with brand and brand style switchin...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2014-051765

    authors: Cornelius ME,Cummings KM,Fong GT,Hyland A,Driezen P,Chaloupka FJ,Hammond D,O'Connor RJ,Bansal-Travers M

    更新日期:2015-11-01 00:00:00

  • Promoting cessation resources through cigarette package warning labels: a longitudinal survey with adult smokers in Canada, Australia and Mexico.

    abstract:INTRODUCTION:Health warning labels (HWLs) on tobacco packaging can be used to provide smoking cessation information, but the impact of this information is not well understood. METHODS:Online consumer panels of adult smokers from Canada, Australia and Mexico were surveyed in September 2012, January 2013 and May 2013; r...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2014-051589

    authors: Thrasher JF,Osman A,Moodie C,Hammond D,Bansal-Travers M,Cummings KM,Borland R,Yong HH,Hardin J

    更新日期:2015-03-01 00:00:00

  • Perceived importance of being thin and smoking initiation among young girls.

    abstract:BACKGROUND:Smoking among adolescents remains unacceptably high and the difference in potential risk factors for smoking initiation between male and female adolescents has been explored. Although the association between smoking initiation and dieting behaviour has been observed among girls, the mechanism of the associat...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.12.3.289

    authors: Honjo K,Siegel M

    更新日期:2003-09-01 00:00:00

  • Flavour chemicals in a sample of non-cigarette tobacco products without explicit flavour names sold in New York City in 2015.

    abstract:BACKGROUND:Youth who experiment with tobacco often start with flavoured products. In New York City (NYC), local law restricts sales of all tobacco products with 'characterising flavours' except for 'tobacco, menthol, mint and wintergreen'. Enforcement is based on packaging: explicit use of a flavour name (eg, 'strawber...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2016-053552

    authors: Farley SM,Schroth KR,Grimshaw V,Luo W,DeGagne JL,Tierney PA,Kim K,Pankow JF

    更新日期:2018-03-01 00:00:00

  • Compliance with Uruguay's single presentation requirement.

    abstract:INTRODUCTION:Tobacco companies vary pack colours, designs, descriptors, flavours and brand names on cigarette packs to target a multitude of consumers. These different brand variants can falsely imply that some brand variants are less harmful than others. Uruguay is the only country that requires cigarette companies to...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2016-053402

    authors: DeAtley T,Bianco E,Welding K,Cohen JE

    更新日期:2018-03-01 00:00:00

  • Training pharmacists and pharmacy assistants in the stage-of-change model of smoking cessation: a randomised controlled trial in Scotland.

    abstract:OBJECTIVE:To evaluate a training workshop for community pharmacy personnel to improve their counselling in smoking cessation based on the stage-of-change model. DESIGN:A randomised controlled trial of community pharmacies and pharmacy customers. SETTING:All 76 non-city community pharmacies registered in Grampian, Sco...

    journal_title:Tobacco control

    pub_type: 临床试验,杂志文章,随机对照试验

    doi:10.1136/tc.7.3.253

    authors: Sinclair HK,Bond CM,Lennox AS,Silcock J,Winfield AJ,Donnan PT

    更新日期:1998-10-01 00:00:00

  • Smokers' beliefs about "Light" and "Ultra Light" cigarettes.

    abstract:OBJECTIVE:To assess beliefs about the tar and nicotine delivery characteristics and health benefits of Light and Ultra Light cigarettes among cigarette smokers. DESIGN:Random digit dialed telephone survey conducted in September 1999. SUBJECTS:Daily smokers (n = 2120) of Regular (46%), Light (39%), and Ultra Light (15...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.10.suppl_1.i17

    authors: Shiffman S,Pillitteri JL,Burton SL,Rohay JM,Gitchell JG

    更新日期:2001-01-01 00:00:00

  • Re-evaluating gender and smoking in Thunderbirds 35 years on.

    abstract::The rescreening of a cult children's puppet show made originally in the 1960s, showing the main characters smoking on occasion, raises questions over the appropriateness of such images for today's young viewers. ...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.11.2.151

    authors: Hunt K

    更新日期:2002-06-01 00:00:00

  • Dependence measures for non-cigarette tobacco products within the context of the global epidemic: a systematic review.

    abstract:OBJECTIVES:Validated metrics of tobacco dependence exist, but their value for global surveillance of tobacco dependence and development of tobacco control interventions is not well understood. This paper reviews tobacco dependence metrics for non-cigarette products, and whether measures of tobacco dependence have been ...

    journal_title:Tobacco control

    pub_type: 杂志文章,评审

    doi:10.1136/tobaccocontrol-2012-050641

    authors: De Leon E,Smith KC,Cohen JE

    更新日期:2014-05-01 00:00:00

  • Patterns of smoking in Russia.

    abstract:BACKGROUND:Tobacco is a leading cause of avoidable death in Russia but there is, as yet, relatively little information in the public domain on who is smoking and how this is changing. This information is important for those seeking to develop effective policies to tackle this issue. OBJECTIVE:To determine the prevalen...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.7.1.22

    authors: McKee M,Bobak M,Rose R,Shkolnikov V,Chenet L,Leon D

    更新日期:1998-04-01 00:00:00

  • Impact of a telephone helpline for smokers who called during a mass media campaign.

    abstract:OBJECTIVE:To evaluate the impact of a telephone helpline (Quitline) with additional support (written information) on callers who use the service during a mass media campaign. DESIGN:Telephone recall surveys of callers to the helpline carried out two months and one year after their initial call. SETTING:Telephone help...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tc.9.2.148

    authors: Owen L

    更新日期:2000-06-01 00:00:00

  • Tobacco product developments in the Australian market in the 4 years following plain packaging.

    abstract::This paper aimed to identify continued and emerging trends in the Australian tobacco market following plain packaging implementation, over a period of substantial increases in tobacco taxes. Since 2012, our surveillance activities (including review of trade product and price lists, ingredient reports submitted by toba...

    journal_title:Tobacco control

    pub_type: 杂志文章

    doi:10.1136/tobaccocontrol-2017-053912

    authors: Scollo M,Bayly M,White S,Lindorff K,Wakefield M

    更新日期:2018-09-01 00:00:00