Persuasive food marketing to children: use of cartoons and competitions in Australian commercial television advertisements.

Abstract:

:While there is a recognized link between high levels of exposure to advertising of unhealthy foods and overweight and obesity among children, there is little research on the extent to which these exposures include persuasive marketing techniques. This study aimed to measure children's exposure to the use of persuasive marketing within television food advertisements. Advertisements broadcast on all three commercial Australian television channels were recorded for an equivalent 1 week period in May 2006 and 2007 (714 h). Food advertisements were analysed for their use of persuasive marketing, including premium offers, such as competitions, and the use of promotional characters, including celebrities and cartoon characters. Advertised foods were categorized as core, non-core or miscellaneous foods. Commercial data were purchased to determine children's peak viewing times and popular programs. A total of 20 201 advertisements were recorded, 25.5% of which were for food. Significantly more food advertisements broadcast during children's peak viewing times, compared to non-peak times, contained promotional characters (P < 0.05) and premium offers (P < 0.001). During programs most popular with children, there were 3.3 non-core food advertisements per hour containing premium offers, compared to 0.2 per hour during programs most popular with adults. The majority of advertisements containing persuasive marketing during all viewing periods were for non-core foods. Persuasive marketing techniques are frequently used to advertise non-core foods to children, to promote children's brand recognition and preference for advertised products. Future debate relating to television advertising regulations must consider the need to restrict the use of persuasive marketing techniques to children.

journal_name

Health Promot Int

authors

Kelly B,Hattersley L,King L,Flood V

doi

10.1093/heapro/dan023

subject

Has Abstract

pub_date

2008-12-01 00:00:00

pages

337-44

issue

4

eissn

0957-4824

issn

1460-2245

pii

dan023

journal_volume

23

pub_type

杂志文章
  • Obesity prevention in English primary schools: headteacher perspectives.

    abstract::Schools are seen as important contributors to obesity prevention, yet face barriers in fulfilling this function. This qualitative study investigates headteacher views on the primary school role in preventing obesity. Semi-structured interviews were held with 22 headteachers from ethnically and socio-economically diver...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dav113

    authors: Clarke JL,Pallan MJ,Lancashire ER,Adab P

    更新日期:2017-06-01 00:00:00

  • Picturing academic learning: salutogenic and health promoting perspectives on drawings.

    abstract::More than 20 years ago an article about the use of drawings in higher education appeared in a medical journal. After that, other papers explored the possible contribution of drawings in adult education, while only very few in the field of health promotion and education. This article aims to introduce the use of drawin...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/day027

    authors: Garista P,Pocetta G,Lindström B

    更新日期:2019-08-01 00:00:00

  • Some bitter-sweet reflections on the Ottawa Charter commemoration cake: a personal discourse from an Ottawa rocker.

    abstract::The Ottawa Charter both gave health promotion a solid framework and health promoters an identity. Yet, health promotion has far from reached its potential in being internalized in public health politics. Advocacy for health is one of the core missions for health promotion and the 25-year celebration of the Ottawa Char...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dar080

    authors: Pettersson B

    更新日期:2011-12-01 00:00:00

  • Physical activity and the built environment: perceptions of policy-makers in Oman.

    abstract::The prevalence of physical activity is low in the Sultanate of Oman. The built environment is a key barrier to physical activity in the region. Our aim is to examine urban planners' perceptions of the relevance and feasibility of the proposed urban planning and design interventions in the draft WHO technical package o...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daz066

    authors: Mabry RM,Al Siyabi H,Kannan M,Al Siyabi A

    更新日期:2020-08-01 00:00:00

  • Health benefits of Tai Chi exercise: improved balance and blood pressure in middle-aged women.

    abstract::Tai Chi has been widely practiced as a Chinese martial art that focuses on slow sequential movements, providing a smooth, continuous and low intensity activity. It has been promoted to improve balance and strength and to reduce falls in the elderly, especially those 'at risk'. The potential benefits in healthy younger...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dah105

    authors: Thornton EW,Sykes KS,Tang WK

    更新日期:2004-03-01 00:00:00

  • Empowering social action through narratives of identity and culture.

    abstract::Concern at widening health and wealth inequities between communities accompanying processes of globalization in recent years are reflected in contemporary definitions of health promotion, premised on the stratagem of individuals and communities increasing control over factors that determine health, thereby improving t...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/18.1.33

    authors: Williams L,Labonte R,O'Brien M

    更新日期:2003-03-01 00:00:00

  • Cigarette access and pupil smoking rates: a circular relationship?

    abstract::Adolescents obtain cigarettes from both commercial and social sources. While the relationship between commercial access and adolescent smoking has been researched, no one has considered in detail whether rates of peer smoking affect cigarette availability. In two relatively deprived Scottish schools that differed in t...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dah404

    authors: Turner KM,Gordon J,Young R

    更新日期:2004-12-01 00:00:00

  • Social movement involvement and healthy diet and activity behaviors among US adults.

    abstract::Unhealthy lifestyle behaviors, namely poor diet and inadequate physical activity, significantly contribute to poor health and obesity risk, which in turn impact chronic illness outcomes. A possible approach to improving these health behaviors and subsequent outcomes is to capitalize on the theorized link between socia...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/day009

    authors: Emley EA,Musher-Eizenman DR

    更新日期:2019-06-01 00:00:00

  • Power, control, communities and health inequalities III: participatory spaces-an English case.

    abstract::This article-third in a series of three-uses theoretical frameworks described in Part 1, and empirical markers reported in Part 2, to present evidence on how power dynamics shifted during the early years of a major English community empowerment initiative. We demonstrate how the capabilities disadvantaged communities ...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daaa059

    authors: Powell K,Barnes A,Anderson de Cuevas R,Bambra C,Halliday E,Lewis S,McGill R,Orton L,Ponsford R,Salway S,Townsend A,Whitehead M,Popay J

    更新日期:2020-12-31 00:00:00

  • Exploring targeted preventive health checks in a socially disadvantaged neighborhood in Denmark.

    abstract::Recently studies have focused on how health promotion interventions sometimes sideline issues of social context, framing health as a matter of individual choice and, by implication, a personal responsibility. Part of this criticism is that health promotion interventions often do not draw on situated understandings of ...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daz110

    authors: Møller A,Merrild CH

    更新日期:2020-10-01 00:00:00

  • The EUHPID Health Development Model for the classification of public health indicators.

    abstract::The European Community Health Promotion Indicator Development Model has been developed as the basis for establishing a European set of indicators for monitoring health promotion interventions. This paper offers the model more generally as a common frame of reference for broader public health practice and indicator dev...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dak002

    authors: Bauer G,Davies JK,Pelikan J

    更新日期:2006-06-01 00:00:00

  • Couples' voluntary HIV counseling and testing provider training evaluation, Zambia.

    abstract::With the expansion of couples' voluntary HIV counseling and testing (CVCT) in urban Zambia, there is a growing need to evaluate CVCT provider trainings to ensure that couples are receiving quality counseling and care. We evaluated provider knowledge scores, pre- and post-training and predictors of pre- and post-traini...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daw108

    authors: Wu KY,Oppert M,Wall KM,Inambao M,Simpungwe MK,Ahmed N,Abdallah JF,Tichacek A,Allen SA

    更新日期:2018-08-01 00:00:00

  • Organizational factors and the attitude toward health promotion in German ICT-companies.

    abstract::This study takes a first step toward examining the relationship between organizational characteristics and the perceived attitude toward health promotion in companies from the perspective of chief executive officers (CEOs). Data for the cross-sectional study were collected through telephone interviews with one CEO fro...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dar049

    authors: Jung J,Nitzsche A,Ansmann L,Ernstmann N,Ommen O,Stieler-Lorenz B,Wasem J,Pfaff H

    更新日期:2012-09-01 00:00:00

  • The relationship between an electronic mental health stigma campaign and suicidal thoughts and behaviours: a two-arm randomized controlled trial in the Australian construction industry.

    abstract::Males employed in the construction industry are at greater risk of suicide than other employed males. It is plausible that a high level of stigma against mental health problems explains the elevated rates of suicide among this group. This study sought to test the effectiveness of an electronic mental health stigma int...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daz034

    authors: Milner A,Aitken Z,Law PCF,LaMontagne AD,Mann C,Cooper T,Witt K

    更新日期:2020-06-01 00:00:00

  • Addressing inequities in alcohol consumption and related harms.

    abstract::Social determinants, or the conditions in which individuals are born, grow, live, work and age, can result in inequities in health and well-being. However, to-date little research has examined alcohol use and alcohol-related problems from an inequities and social determinants perspective. This study reviewed the evide...

    journal_title:Health promotion international

    pub_type: 杂志文章,评审

    doi:10.1093/heapro/dav030

    authors: Roche A,Kostadinov V,Fischer J,Nicholas R,O'Rourke K,Pidd K,Trifonoff A

    更新日期:2015-09-01 00:00:00

  • Lifestage differences in young UK women's reasons for research participation.

    abstract::Lifecourse epidemiology suggests that preconception is a valuable opportunity for health promotion with young women. Yet young women are less likely than older women to be research participants, limiting evidence about their needs and risks. Marketing data indicate that young adults are not engaged with one advertisin...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daaa041

    authors: Howcutt SJ,Barbosa-Bouças S,Brett J,Barnett AL,Smith LA

    更新日期:2020-05-09 00:00:00

  • Obesity framing for health policy development in Australia, France and Switzerland.

    abstract::The obesity epidemic is a consequence of the interaction of cultural, environmental, genetic and behavioural factors; framing the issue is central to determining appropriate solutions. This study used content and thematic framing analysis to explore portrayal of responsibility for obesity in policy documents in Austra...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dau066

    authors: Patchett AD,Yeatman HR,Johnson KM

    更新日期:2016-03-01 00:00:00

  • Health assets for adolescents: opinions from a neighbourhood in Spain.

    abstract::This study uses a health asset (HA) framework to explore current perspectives on health, wellbeing and their determinants amongst a group of 15-18-year-old adolescents living in the neighbourhood of Zaidin (Granada, Spain). The study was carried out in Summer 2011 using a qualitative approach. It included 20 semi-stru...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dat081

    authors: Pérez-Wilson P,Hernán M,Morgan AR,Mena A

    更新日期:2015-09-01 00:00:00

  • Conditions for shared decision making in the care of transgender youth in Canada.

    abstract::Information is lacking on the role shared decision making plays in the care of transgender (trans) youth. This qualitative, descriptive study explored how trans youth, parents and health care providers engaged or did not engage in shared decision-making practices around hormone therapy initiation and what conditions s...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daaa043

    authors: Clark BA,Virani A,Marshall SK,Saewyc EM

    更新日期:2020-06-26 00:00:00

  • Will China's Cooperative Medical System fail again? Insight from farmer satisfaction survey.

    abstract::This paper studied the sustainability of China's New Rural Cooperative Medical System (NCMS) by evaluating the satisfaction rate of its participants-the farmers. The study related the overall satisfaction of the farmers to their satisfaction with the four different aspects of the program. It also identified which pers...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dat032

    authors: Chen D,Tang KK,Zhao L,Zhang Y

    更新日期:2015-06-01 00:00:00

  • Evaluations of health promoting schools: a review of nine studies.

    abstract::The concept of 'health promoting schools' has been embraced internationally as an effective way of promoting the health of children, adolescents, and the wider school community. It is only recently that attempts have been made to evaluate health promoting schools. This paper reviews evaluations of health promoting sch...

    journal_title:Health promotion international

    pub_type: 杂志文章,评审

    doi:10.1093/heapro/dah309

    authors: Mũkoma W,Flisher AJ

    更新日期:2004-09-01 00:00:00

  • Maximizing children's physical activity: an evaluability assessment to plan a community-based, multi-strategy approach in an ethno-racially and socio-economically diverse city.

    abstract::An evaluability assessment was conducted to plan a community-based, multi-strategy approach to physical activity promotion (MSAPAP) to maximize young children's physical activity in an ethno-racially and socio-economically diverse city. This assessment involved consultation with various stakeholders to develop a progr...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dag015

    authors: Dwyer JJ,Hansen B,Barrera M,Allison K,Ceolin-Celestini S,Koenig D,Young D,Good M,Rees T

    更新日期:2003-09-01 00:00:00

  • Evaluating an internet weight loss program for diabetes prevention.

    abstract::Being overweight or obese is a major risk factor for developing type 2 diabetes but weight loss through lifestyle interventions can markedly reduce its incidence. The Internet provides an opportunity for the development and implementation of lifestyle intervention programs that promote self-managed behavioural change....

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dai006

    authors: McCoy MR,Couch D,Duncan ND,Lynch GS

    更新日期:2005-09-01 00:00:00

  • Approaches used in investigating family support in transition to parenthood.

    abstract::Early support has been acknowledged to be needed in the phase of transition to parenthood, and increasing knowledge is available on the factors enhancing this transition. The issue is to translate the knowledge into practices of preventive care. In this article, our aim is to map out recent research on supporting pare...

    journal_title:Health promotion international

    pub_type: 杂志文章,评审

    doi:10.1093/heapro/das077

    authors: Tiitinen S,Homanen R,Lindfors P,Ruusuvuori J

    更新日期:2014-09-01 00:00:00

  • Evaluation of a pilot school programme aimed at the prevention of obesity in children.

    abstract::This paper describes the development, implementation and evaluation of a school- and family-based intervention to prevent obesity in children aged 5-7 years. In addition, the efficacy of three different intervention programmes was compared. Children aged 5-7 years (n=213) were recruited from three primary schools in O...

    journal_title:Health promotion international

    pub_type: 临床试验,杂志文章,随机对照试验

    doi:10.1093/heapro/dag402

    authors: Warren JM,Henry CJ,Lightowler HJ,Bradshaw SM,Perwaiz S

    更新日期:2003-12-01 00:00:00

  • Escaping from the Phantom Zone: social determinants of health, public health units and public policy in Canada.

    abstract::Despite the Canadian record of concern with the social determinants of health (SDOH), actual public health activities consistent with such an approach are sporadic at best. Canadian research and advocacy activities in the service of strengthening the SDOH are so divorced from everyday public policy activity, media dis...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dap005

    authors: Raphael D

    更新日期:2009-06-01 00:00:00

  • Integrating research evidence and physical activity policy making-REPOPA project.

    abstract::Evidence shows that regular physical activity is enhanced by supporting environment. Studies are needed to integrate research evidence into health enhancing, cross-sector physical activity (HEPA) policy making. This article presents the rationale, study design, measurement procedures and the initial results of the fir...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/dav002

    authors: Aro AR,Bertram M,Hämäläinen RM,Van De Goor I,Skovgaard T,Valente A,Castellani T,Chereches R,Edwards N,REPOPA Consortium.

    更新日期:2016-06-01 00:00:00

  • Health promotion program for office workers with SEM based on the WHO's healthy workplace framework.

    abstract::This study attempts to develop and verify the effectiveness of a health promotion program for office workers based on the social ecological model and the World Health Organization's Healthy Workplace Framework. This study involved 272 office workers of a small and medium-sized enterprise in Korea. Data were analyzed t...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daaa007

    authors: Ryu H,Jung J,Moon J

    更新日期:2020-12-01 00:00:00

  • A multicountry European study on Succeed: a general quality improvement tool in HIV prevention.

    abstract::The context-sensitive nature of the European HIV epidemic (e.g. differences in key populations, prevention settings, resource commitments) makes it challenging to monitor and evaluate HIV prevention and sexual health promotion programs. Systematic quality improvement (QI) tools and quality indicators adapted to HIV pr...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/daz081

    authors: Urwitz V,Vuylsteke B,Apers H,Hales D,Wentzlaff-Eggebert M,Nöstlinger C

    更新日期:2020-10-01 00:00:00

  • Making schools healthy among Burmese migrants in Thailand.

    abstract::In Thailand, a health-promoting school (HPS) program is in place nationwide. However, this policy has not covered Burmese migrant schools. Therefore, to ensure the feasibility of the implementation of a HPS program, we conducted evaluations and an intervention on school health in migrant schools in Thailand. We includ...

    journal_title:Health promotion international

    pub_type: 杂志文章

    doi:10.1093/heapro/das010

    authors: Akiyama T,Win T,Maung C,Ray P,Kaji A,Tanabe A,Jimba M,Kobayashi J

    更新日期:2013-06-01 00:00:00