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[The scientific information that the pharmaceutical industry provides to family doctors].

Abstract：

OBJECTIVE:To check whether the information in the written publicity that the pharmaceutical industry gives to family doctors really is based on the scientific studies that support it. DESIGN:Cross-sectional study. SETTING:Health centre on the outskirts of a big city. PARTICIPANTS:Over a year, all the scientific studies that laboratory reps gave family doctors along with the advertising for medicines were collected. A total of 63 paired studies and advertising pieces were obtained. MAIN MEASUREMENTS:1-3 advertising messages with each supporting study were selected and reviewed in a structured fashion. Then whether or not the messages selected were based on the study was appraised. RESULTS:44.5% of the advertising messages were not based on the accompanying study; 29.9% clearly were based on the study; and in the rest there was a half-and-half relationship. There was a significant relationship between the evaluation of the advertising messages and the kind of study, masking and the kind of result variable. CONCLUSIONS:A high proportion of advertising messages are not based on the study that is reputed to support them. A critique of these studies has to be undertaken before the advertising messages can be looked at.

journal_name

Aten Primaria

journal_title

Atencion primaria

authors

Rivera Casares F,Richart Rufino MJ,Navas Cutanda J,Rodríguez Górriz E,Gómez Moruno C,Gómez García B

doi

10.1157/13075926

subject

Has Abstract

pub_date

2005-06-15 00:00:00

pages

14-8

issue

1

eissn

0212-6567

issn

1578-1275

pii

13075926

journal_volume

36

pub_type

杂志文章

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