Abstract：
:Threat appeals are used frequently in health promotion, with threats of (premature) death common in some areas, e.g. 'quit smoking or you'll die'. There is a common notion that young people feel they are immortal. Accordingly, we investigated whether young people would respond less to threats of death than to non-death threats and whether younger people would respond less to death threats than older people. This study was conducted with smokers in two age groups (16-25 and 40-50 years). Each respondent was exposed to one message about the threat of emphysema, either a death or non-death message. Younger smokers did not respond more to non-death threats than death threats and expressed a higher level of response to all threats than older smokers. It would appear that death threats are effective with young people and so we conclude that they do not feel immortal. An additional finding was that older females responded significantly more to non-death threats than older males. Death threats may not be effective with older females and a segmentation approach may be advisable when targeting older people using death threats in health promotion campaigns.
journal_name
Health Educ Resjournal_title
Health education researchauthors
Henley N,Donovan RJdoi
10.1093/her/18.1.1subject
Has Abstractpub_date
2003-02-01 00:00:00pages
1-14issue
1eissn
0268-1153issn
1465-3648journal_volume
18pub_type
杂志文章abstract：:Youth can be 'powerful catalysts' in their own and their community's development. The paper describes the experience of youth based on their participation as decision makers in and implementers of a community-based research project in a Palestinian refugee camp of Beirut, Lebanon. In-depth interviews were conducted wi...
journal_title：Health education research
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更新日期：1999-08-01 00:00:00
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更新日期：2012-12-01 00:00:00
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pub_type： 临床试验,杂志文章,随机对照试验
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