Tobacco Point-of-Sale Influence on U.S. Adult Smokers.

Abstract:

INTRODUCTION:Prior research has shown that tobacco companies target point-of-sale (POS) marketing to low-income communities. This research assessed the association between demographic characteristics and venue type with purchasing tobacco products in response to marketing. METHODS:Using Population Assessment of Tobacco and Health (PATH) Study Wave 1 Adult data, this analysis compared promotion awareness and purchase influence among current smokers. RESULTS:Tobacco promotions were more likely to be noticed at convenience stores, gas stations, or tobacco stores than at other outlets. Smokers who bought their cigarettes at these outlets were more likely to purchase a brand other than their usual brand because of marketing. Smokers below the poverty level had greater odds than others to have noticed tobacco ads and to indicate purchase influence. CONCLUSIONS:Point-of-sale marketing is effective in garnering the attention of low-income populations and influencing their tobacco purchases. Enforcing retailers' adherence to regulations is vital.

authors

Groom AL,Cruz-Cano R,Mead EL,Giachello AL,Hart JL,Walker KL,Oncken C,Robertson RM

doi

10.1353/hpu.2020.0021

subject

Has Abstract

pub_date

2020-01-01 00:00:00

pages

249-264

issue

1

eissn

1049-2089

issn

1548-6869

pii

S1548686920100214

journal_volume

31

pub_type

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