Abstract:
BACKGROUND AND AIMS:Direct messaging via text messages (texts) and emails is a widely used method to advertise sports and race-betting offers. However, they have attracted little research, as this advertising is not in the public domain. This study aimed to determine whether betting expenditure is related to receiving direct wagering messages, and the specific inducements they promote. We hypothesized that receiving direct messages, particularly texts, would be related to betting expenditure within 24 hr. METHODS:In this ecological momentary assessment study, regular sports (n = 98) and race (n = 104) bettors from Australia completed short daily surveys over 1 week that captured exposure to direct messages, betting behavior in the previous 24 hr, and betting intention for the next 24 hr. Respondents were asked to forward any texts and emails received to the researchers, who coded them for inducement content. RESULTS:Longitudinal analyses found that receiving emails was positively associated with betting intention, whereas texts were positively associated with higher likelihood of betting and betting expenditure. These effects persisted when controlling for problem gambling status and signature betting events. Refund stake and bonus odds inducements were positively associated with likelihood of race betting (although not in multivariate models), as were bonus winnings inducements for sports betting. DISCUSSION AND CONCLUSIONS:Direct messages, particularly texts, are powerful marketing tools, encouraging a nearly immediate, and arguably impulsive, betting response, which may increase gambling-related problems. Overseeing this private form of advertising presents challenges to regulators, and to public health efforts that aim to reduce gambling harm.
journal_name
J Behav Addictjournal_title
Journal of behavioral addictionsauthors
Russell AMT,Hing N,Browne M,Rawat Vdoi
10.1556/2006.7.2018.99subject
Has Abstractpub_date
2018-12-01 00:00:00pages
1079-1090issue
4eissn
2062-5871issn
2063-5303journal_volume
7pub_type
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pub_type: 杂志文章
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.7.2018.97
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journal_title:Journal of behavioral addictions
pub_type: 评论,杂志文章
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章,评审
doi:10.1556/2006.5.2016.006
更新日期:2016-03-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
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更新日期:2017-12-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.7.2018.36
更新日期:2018-06-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.8.2019.02
更新日期:2019-03-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.7.2018.101
更新日期:2018-12-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.6.2017.043
更新日期:2017-09-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.8.2019.25
更新日期:2019-06-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.2020.00070
更新日期:2020-10-06 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/JBA.1.2012.003
更新日期:2012-09-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/JBA.3.2014.006
更新日期:2014-06-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 评论,杂志文章
doi:10.1556/2006.7.2018.126
更新日期:2018-12-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 评论,杂志文章
doi:10.1556/2006.7.2018.120
更新日期:2018-12-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.5.2016.068
更新日期:2016-09-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章,评审
doi:10.1556/2006.8.2019.20
更新日期:2019-06-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.6.2017.071
更新日期:2017-12-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.7.2018.81
更新日期:2018-09-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/JBA.3.2014.014
更新日期:2014-09-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章,评审
doi:10.1556/JBA.3.2014.1.2
更新日期:2014-03-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.2020.00006
更新日期:2020-04-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.5.2016.034
更新日期:2016-06-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.4.2015.033
更新日期:2015-12-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/JBA.2.2013.1.1
更新日期:2013-03-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.6.2017.007
更新日期:2017-03-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.6.2017.089
更新日期:2018-03-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/JBA.1.2012.014
更新日期:2013-03-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/2006.4.2015.020
更新日期:2015-09-01 00:00:00
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journal_title:Journal of behavioral addictions
pub_type: 杂志文章
doi:10.1556/JBA.1.2012.016
更新日期:2013-06-01 00:00:00