Abstract:
OBJECTIVE:To examine the volume of television toy advertising targeting Canadian children and to determine if it promotes active or sedentary play, targets males or females more frequently, and has changed over time. METHODS:Data for toy/game advertising from 27 television stations in Toronto for the month of May in 2006 and 2013 were licensed from Neilsen Media Research (Montreal, Quebec, Canada). A content analysis was performed on all ads to determine what age group and gender were targeted and whether physical or sedentary activity was being promoted. Comparisons were made between 2006 and 2013. RESULTS:There were 3.35 toy ads/h/children's specialty station in 2013 (a 15% increase from 2006). About 88% of toy ads promoted sedentary play in 2013, a 27% increase from 2006 levels, while toy ads promoting active play decreased by 33%. In both 2006 and 2013, a greater number of sedentary toy ads targeted males (n = 1519, May 2006; n = 2030, May 2013) compared with females (n = 914, May 2006; n = 1619, May 2013), and between 2006 and 2013, these ads increased significantly for both males and females. CONCLUSION:Future research should explore whether such advertising influences children's preferences for activities and levels of physical activity.
journal_name
J Phys Act Healthjournal_title
Journal of physical activity & healthauthors
Potvin Kent M,Velkers Cdoi
10.1123/jpah.2017-0044subject
Has Abstractpub_date
2017-10-01 00:00:00pages
773-778issue
10eissn
1543-3080issn
1543-5474journal_volume
14pub_type
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journal_title:Journal of physical activity & health
pub_type: 杂志文章
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journal_title:Journal of physical activity & health
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journal_title:Journal of physical activity & health
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doi:10.1123/jpah.6.5.633
更新日期:2009-09-01 00:00:00
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journal_title:Journal of physical activity & health
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doi:10.1123/jpah.5.1.146
更新日期:2008-01-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章
doi:
更新日期:2009-11-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章
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journal_title:Journal of physical activity & health
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doi:10.1123/jpah.2019-0461
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pub_type: 杂志文章
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更新日期:2017-12-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章,随机对照试验
doi:10.1123/jpah.2012-0258
更新日期:2014-09-01 00:00:00
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pub_type: 杂志文章
doi:10.1123/jpah.2014-0180
更新日期:2014-05-01 00:00:00
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pub_type: 杂志文章
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更新日期:2010-07-01 00:00:00
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pub_type: 杂志文章
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更新日期:2016-06-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章,随机对照试验
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更新日期:2019-09-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章
doi:10.1123/jpah.2017-0179
更新日期:2018-06-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章
doi:10.1123/jpah.2014-0555
更新日期:2016-01-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章
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更新日期:2014-03-01 00:00:00
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journal_title:Journal of physical activity & health
pub_type: 杂志文章
doi:10.1123/jpah.2014-0147
更新日期:2015-06-01 00:00:00