Drug advertising in medical journals.

Abstract:

:One hundred different drug advertisements from each of seven leading medical journals have been assessed. Information about drug interactions, adverse reactions, mode of action, absorption, distribution, metabolism, excretion and cost was seldom provided in UK journals. A requirement should exist that drug advertisements include such clinically important information. Only a few pharmaceutical companies are attempting to educate doctors through their marketing and promotional material in advertisements in medical journals.

journal_name

Br J Clin Pharmacol

authors

Morgan AH,Jeffers TA,Petrie JC,Walker W

doi

10.1111/j.1365-2125.1976.tb00358.x

subject

Has Abstract

pub_date

1976-12-01 00:00:00

pages

1057-60

issue

6

eissn

0306-5251

issn

1365-2125

journal_volume

3

pub_type

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