Abstract:
:Past research has examined the effects of entertainment narratives on story-related behaviors, but most has focused primarily on dramatic genres rather than comedy. The present study examines how the presence or absence of pregnancy-related humor influences viewers' counterarguing, perceived severity, and intentions to engage in unprotected sexual behavior. Results were consistent with expectations in that related humor reduced counterarguing while also trivializing the severity of the consequences of sexual behavior. When the pregnancy storyline was presented in its original humorous context, viewers reported greater intentions to engage in unprotected sex than when pregnancy was presented in a more serious tone. Model testing clarified this finding by revealing the underlying mechanisms. Practical and theoretical implications are discussed.
journal_name
Health Communjournal_title
Health communicationauthors
Moyer-Gusé E,Mahood C,Brookes Sdoi
10.1080/10410236.2011.566832subject
Has Abstractpub_date
2011-12-01 00:00:00pages
765-74issue
8eissn
1041-0236issn
1532-7027journal_volume
26pub_type
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