Entertainment-education in the context of humor: effects on safer sex intentions and risk perceptions.

Abstract:

:Past research has examined the effects of entertainment narratives on story-related behaviors, but most has focused primarily on dramatic genres rather than comedy. The present study examines how the presence or absence of pregnancy-related humor influences viewers' counterarguing, perceived severity, and intentions to engage in unprotected sexual behavior. Results were consistent with expectations in that related humor reduced counterarguing while also trivializing the severity of the consequences of sexual behavior. When the pregnancy storyline was presented in its original humorous context, viewers reported greater intentions to engage in unprotected sex than when pregnancy was presented in a more serious tone. Model testing clarified this finding by revealing the underlying mechanisms. Practical and theoretical implications are discussed.

journal_name

Health Commun

journal_title

Health communication

authors

Moyer-Gusé E,Mahood C,Brookes S

doi

10.1080/10410236.2011.566832

subject

Has Abstract

pub_date

2011-12-01 00:00:00

pages

765-74

issue

8

eissn

1041-0236

issn

1532-7027

journal_volume

26

pub_type

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