Eight worst advertising mistakes.

Abstract:

:This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that lead to a true strategy unique to one's medical practice and offerings. The article discusses the myriad ways to think about and create a patient-centered approach, turning from "here is what we offer" to instead "what you want we offer."

authors

Maley C

doi

10.1016/j.fsc.2010.06.007

subject

Has Abstract

pub_date

2010-11-01 00:00:00

pages

503-8

issue

4

eissn

1064-7406

issn

1558-1926

pii

S1064-7406(10)00089-1

journal_volume

18

pub_type

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