Potential pitfalls of health claims from a public health nutrition perspective.

Abstract:

:The European Union is implementing a new regulatory framework for nutrition and health claims (HCs) that will greatly impact the communication of health messages on foodstuffs. In particular, approved HCs will be included in a positive register of generic claims. In the currently available literature, assessment of the relevance of HCs has mainly been related to scientific substantiation, and the issue of relevance in terms of public health has tended to be overlooked. Interestingly, the new regulation states that claims must be well understood by the average consumer. This article delves beyond the issue of scientific substantiation of claims and reviews possible discrepancies between consumer perception/understanding of HCs and the public health nutrition reality, which can confuse or mislead the consumer and ultimately impact public health nutrition. Six pitfalls are described herein and a comprehensive overview of the critical examination of any HC is proposed.

journal_name

Nutr Rev

journal_title

Nutrition reviews

authors

Mariotti F,Kalonji E,Huneau JF,Margaritis I

doi

10.1111/j.1753-4887.2010.00322.x

subject

Has Abstract

pub_date

2010-10-01 00:00:00

pages

624-38

issue

10

eissn

0029-6643

issn

1753-4887

journal_volume

68

pub_type

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