Abstract:
:Creative and innovative strategies to recruit smokers are essential for improving tobacco control activities. Currently in Brazil, through health warning messages on cigarette packs, there is a permanent and intense spread of messages that provoke feelings of loss associated with smoking, which is important to encourage access to smoking quitlines. The study analyzed the call rate for telephone counseling after introducing a new strategy for reactive recruitment focused on the theme 'smoking causes shortness of breath', adapted to the subway setting in Rio de Janeiro, as compared to the rates for two existing reactive strategies. Regardless of age bracket, there was a higher response to the new proposed strategy. Despite the major awareness-raising in Brazil concerning the ills of tobacco, new communications formats approaching personally relevant themes can increase the number and range of smokers recruited for telephone counseling to support cessation.
journal_name
Cad Saude Publicajournal_title
Cadernos de saude publicaauthors
Szklo AS,Coutinho Eda S,Barros HM,Perez C,Moreira Tde C,Figueiró LR,Pinho M,Carvalho VFdoi
10.1590/s0102-311x2009001100022subject
Has Abstractpub_date
2009-11-01 00:00:00pages
2524-8issue
11eissn
0102-311Xissn
1678-4464pii
S0102-311X2009001100022journal_volume
25pub_type
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