Abstract:
:Trust in the nurse-patient relationship is maintained not by how professionals perceive their actions but rather by how the public perceives them. However, little is known about the public's view of nurses and other health care professionals who participate in pharmaceutical marketing. Our study describes public perceptions of health care providers' role in pharmaceutical marketing and compares their responses with those of a random sample of licensed family nurse practitioners. The family nurse practitioners perceived their participation in marketing activities as significantly more ethically appropriate than did the public responders. Further research is warranted before conclusions can be drawn, but these early findings suggest that nurse practitioners should consider a conservative approach to participating in pharmaceutical marketing.
journal_name
Nurs Ethicsjournal_title
Nursing ethicsauthors
Crigger NJ,Courter L,Hayes K,Shepherd Kdoi
10.1177/0969733009106656subject
Has Abstractpub_date
2009-09-01 00:00:00pages
647-58issue
5eissn
0969-7330issn
1477-0989pii
16/5/647journal_volume
16pub_type
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