Public perceptions of health care professionals' participation in pharmaceutical marketing.

Abstract:

:Trust in the nurse-patient relationship is maintained not by how professionals perceive their actions but rather by how the public perceives them. However, little is known about the public's view of nurses and other health care professionals who participate in pharmaceutical marketing. Our study describes public perceptions of health care providers' role in pharmaceutical marketing and compares their responses with those of a random sample of licensed family nurse practitioners. The family nurse practitioners perceived their participation in marketing activities as significantly more ethically appropriate than did the public responders. Further research is warranted before conclusions can be drawn, but these early findings suggest that nurse practitioners should consider a conservative approach to participating in pharmaceutical marketing.

journal_name

Nurs Ethics

journal_title

Nursing ethics

authors

Crigger NJ,Courter L,Hayes K,Shepherd K

doi

10.1177/0969733009106656

subject

Has Abstract

pub_date

2009-09-01 00:00:00

pages

647-58

issue

5

eissn

0969-7330

issn

1477-0989

pii

16/5/647

journal_volume

16

pub_type

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