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Designing media messages about health and nutrition: what strategies are most effective?

Abstract：

:This report focuses on how to design media messages about nutrition that will persuade people to adopt healthful behaviors. The Elaboration Likelihood Model (ELM) is used as a theoretical framework to explore different information-processing modes that individuals employ in a variety of communication situations. Studies from the fields of communication and psychology are briefly reviewed, with a focus on the source and message strategies that are most likely to persuade different types of audiences to change their nutritional attitudes and behaviors.

journal_name

J Nutr Educ Behav

journal_title

Journal of nutrition education and behavior

authors

Wilson BJ

doi

10.1016/j.jneb.2006.09.001

subject

Has Abstract

pub_date

2007-03-01 00:00:00

pages

S13-9

issue

2 Suppl

eissn

1499-4046

issn

1878-2620

pii

S1499-4046(06)00651-8

journal_volume

39

pub_type

杂志文章,评审

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