Abstract:
:An odor emitted by an object signals the presence of that object and may draw attention to it. Can odors that are not actually emitted by an object also function as a signal? We investigated whether the degree of thematic congruency between an ambient odor and a magazine affected magazine sales in a retail store. We selected two odors: a grass odor, congruent with soccer, animal/nature and gardening magazines; and a sunflower odor, congruent with personal care and women's magazines. In a field study in three bookstores, the ambient odors did not increase sales for thematically congruent magazines, nor did they decrease sales for incongruent magazines. Several explanations for these unexpected findings are discussed.
journal_name
Chem Sensesjournal_title
Chemical sensesauthors
Schifferstein HN,Blok STdoi
10.1093/chemse/27.6.539keywords:
subject
Has Abstractpub_date
2002-07-01 00:00:00pages
539-49issue
6eissn
0379-864Xissn
1464-3553journal_volume
27pub_type
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