Abstract：
:As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. In addition, consumers focus greater attention on organic food. This study investigates the relationship between environmental consciousness and organic food purchase intention with the mediating roles of perceived food quality and price sensitivity. The objective is to shed new light on our understanding of consumers' perceptions and behavioral intentions toward organic food. Using sample data of 518 consumers in different food retailers in China, empirical results show that environmental consciousness has a positive impact on organic food purchase intention. Perceived food quality has a mediating effect on the link between environmental consciousness and organic food purchase intention. Price sensitivity moderates the relationship between perceived food quality and organic food purchase intention. Furthermore, price sensitivity moderates the indirect effect of environmental consciousness on organic food purchase intention through perceived food quality.
journal_name
Int J Environ Res Public Healthauthors
Wang J,Pham TL,Dang VTdoi
10.3390/ijerph17030850subject
Has Abstractpub_date
2020-01-29 00:00:00issue
3eissn
1661-7827issn
1660-4601pii
ijerph17030850journal_volume
17pub_type
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