Journal of Macromarketing 期刊简介
The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth, and development of marketing history as an activity and marketing thought The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.
《宏观营销杂志》研究了重要的社会问题、它们如何受到营销的影响以及社会如何影响营销的行为。《华尔街日报》通常专注于以下主题: 市场和营销系统如何运作 市场营销在社会经济发展中作用的古典和非传统检验 作为一种活动和营销思想的营销历史的起源、发展和发展 为提高消费者、家庭、社区、国家和地区的生活质量而进行的产品、服务或计划的营销。 对宏观营销学者最感兴趣的话题进行解释性理论、实证研究或测试方法论处理,包括竞争和市场、历史、全球化、环境、社会经济发展、伦理和分配正义以及生活质量。 《宏观营销杂志》虽然主要是一本营销杂志,但也涵盖了广泛的社会科学和商业学科,包括管理学、经济学、社会学和历史。
期刊ISSN
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0276-1467 |
影响指数
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4.55 |
最新CiteScore值
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0.00 查看CiteScore评价数据 |
最新自引率
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46.40% |
官方指定润色网址
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https://www.deeredit.com/?type=ss1 |
投稿语言要求
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Improve the quality of the paper, eliminate grammar and spelling errors, increase readability, ensure accurate communication of viewpoints, enhance academic reputation, and increase the chances of the paper being accepted. 建议点击这个网址:https://www.deeredit.com/?type=ss2,资深审稿专家为您评估稿件质量,提供针对性改进建议,最终可助您极大提升目标期刊录用率 |
期刊官方网址
hot |
https://www.peipusci.com/?type=9 |
杂志社征稿网址
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https://www.peipusci.com/?type=10 |
通讯地址
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偏重的研究方向(学科)
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BUSINESS- |
出版周期
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出版年份
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0 |
出版国家/地区
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是否OA
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0 |
SCI期刊coverage
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Science Citation Index Expanded(科学引文索引扩展) |
NCBI查询
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PubMed Central (PMC)链接 全文检索(pubmed central) |
最新中科院JCR分区
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大类(学科)
小类(学科)
综述期刊
管理学
BUSINESS (商业:管理)4区
否
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最新的影响因子
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4.55 | |||||
最新公布的期刊年发文量 |
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总被引频次 | 0 | |||||
影响因子趋势图 |
近年的影响因子趋势图(整体平稳趋势)
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2022年预警名单预测最新
最新CiteScore值
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0.00
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年文章数 | 70 | ||
SJR
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SNIP
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CiteScore趋势图 |
CiteScore趋势图
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本刊同领域相关期刊
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期刊名称 | IF值 |
Internet Research | 6.705 |
Electronic Commerce Research and Applications | 5.954 |
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | 4.257 |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 9.324 |
JOURNAL OF MARKETING | 9.367 |
JOURNAL OF SERVICE RESEARCH | 10.56 |
JOURNAL OF BUSINESS VENTURING | 11.944 |
JOURNAL OF RETAILING | 5.193 |
ENTREPRENEURSHIP THEORY AND PRACTICE | 9.974 |
本刊同分区等级的相关期刊
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期刊名称 | IF值 |
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | 4.257 |
Consumption Markets & Culture | 2.844 |
JOURNAL OF PUBLIC POLICY & MARKETING | 4.455 |
Journal of Social Marketing | 2 |
Journal of Macromarketing | 4.55 |
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING | 3.427 |
Journal of Electronic Commerce Research | 2.832 |
Journal of Consumer Behaviour | 3.247 |
International Journal of Consumer Studies | 3.825 |
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