Marketing Theory 期刊简介
Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. There are a growing number of researchers and management practitioners who believe that conventional marketing theory is often ill-suited to the challenges of the modern business environment. Marketing Theory creates a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory.
市场营销理论为发展和传播市场营销理论的另类和批判性观点提供了一个经过同行评审的专业学术媒介和主要参考。 越来越多的研究人员和管理从业人员认为，传统营销理论往往不适合现代商业环境的挑战。市场营销理论通过对现有理论的批判性分析，为致力于将市场营销作为一门学科加以发展和改造的管理和社会科学家创造了一个高质量、专门的出口。
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期刊ISSN
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1470-5931 |
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影响指数
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4.208 |
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最新CiteScore值
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0.00 查看CiteScore评价数据 |
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最新自引率
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22.20% |
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官方指定润色网址
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https://www.deeredit.com/?type=ss1 |
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投稿语言要求
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Improve the quality of the paper, eliminate grammar and spelling errors, increase readability, ensure accurate communication of viewpoints, enhance academic reputation, and increase the chances of the paper being accepted. 建议点击这个网址：https://www.deeredit.com/?type=ss2，资深审稿专家为您评估稿件质量，提供针对性改进建议，最终可助您极大提升目标期刊录用率 |
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期刊官方网址
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https://www.peipusci.com/?type=9 |
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杂志社征稿网址
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https://www.peipusci.com/?type=10 |
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通讯地址
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偏重的研究方向（学科）
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BUSINESS- |
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出版周期
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出版年份
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0 |
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出版国家/地区
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是否OA
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0 |
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SCI期刊coverage
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Science Citation Index Expanded（科学引文索引扩展） |
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NCBI查询
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PubMed Central (PMC)链接 全文检索(pubmed central) |
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最新中科院JCR分区
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大类(学科)
小类(学科)
综述期刊
管理学
BUSINESS (商业：管理)3区
否
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最新的影响因子
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4.208 | |||||
| 最新公布的期刊年发文量 |
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| 总被引频次 | 0 | |||||
| 影响因子趋势图 |
近年的影响因子趋势图（整体平稳趋势）
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2022年预警名单预测最新
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最新CiteScore值
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0.00
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| 年文章数 | 40 | ||
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SJR
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SNIP
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| CiteScore趋势图 |
CiteScore趋势图
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本刊同领域相关期刊
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| 期刊名称 | IF值 |
| Internet Research | 6.705 |
| Electronic Commerce Research and Applications | 5.954 |
| INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | 4.257 |
| JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 9.324 |
| JOURNAL OF MARKETING | 9.367 |
| JOURNAL OF SERVICE RESEARCH | 10.56 |
| JOURNAL OF BUSINESS VENTURING | 11.944 |
| JOURNAL OF RETAILING | 5.193 |
| ENTREPRENEURSHIP THEORY AND PRACTICE | 9.974 |
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本刊同分区等级的相关期刊
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| 期刊名称 | IF值 |
| Internet Research | 6.705 |
| Electronic Commerce Research and Applications | 5.954 |
| Business & Society | 7.315 |
| Journal of Retailing and Consumer Services | 7.064 |
| MARKETING SCIENCE | 3.679 |
| International Business Review | 5.856 |
| INTERNATIONAL MARKETING REVIEW | 5.273 |
| INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 4.468 |
| BUSINESS HORIZONS | 6.297 |
| 分享者 | 点评内容 |
